Education is never a simple matter. In the downturn of the whole industry market, Code Shang Hui can stand out and get the attention of the market and parents. The most important reason is that it emphasizes innovation, investment and the "free experience" service that dares to show its sword. The business model of many online education products is too simple, the product quality is too rough and the teaching level is not high. Some of them are equivalent to turning extracurricular cram schools into online trading versions, with average teachers. In addition, there is only one textbook explaining knowledge points, which can only serve local areas. The advantage of offline education is that tutoring and cram schools can solve the specific requirements of each child through interaction and pertinence. Although inefficient, they can check weak knowledge points to meet the specific requirements of different children. This is also the most difficult problem to solve in online education at present, and the biggest business logic defect lies in this. To solve this "messy specific requirements", the best way is to spend a lot of time, manpower and material resources to explain the massive knowledge points of the first-line teaching resources in detail, and at the same time develop an accurate search tool for report analysis and innovation. In this way, every child can receive the first-line teaching strength, and can easily find their own weaknesses, make targeted inspections, and quickly fill the gaps and improve. This is also the secret of the fifth generation learning tool-horse.

The fifth generation learning tool Ma is the perfect combination of Internet cloud+QR code+traditional teaching. It is an innovative grading tool, which is synchronized with the textbooks of all grades in all versions of the country to check for leaks and fill gaps. 15,000 micro-lesson videos, more than 30 kinds of synchronous tutoring videos of textbooks of various versions in China, 100 kinds of video courses such as mid-term and final review, senior high school entrance examination and senior high school entrance examination sprint, and 5 million synchronous test questions. Immediately Hui series products cover the synchronous tutoring content of all versions of textbooks in grades 3-6 of primary school and 7-9 of junior high school, and easily realize pre-class, consolidation in class and review and diagnosis after class. Each knowledge point corresponds to 3-6 micro-videos, each video is 8- 15 minutes, and there are 10 selected questions. Watching the video first and then testing the questions can quickly diagnose the mastery of knowledge points.

A wide range of educational products make parents feel at a loss about their children's education. Simple micro-innovation and light operation deviate from the essence of education and ignore the attention of parents and consumers to education. Only the quality of educational resources, products and services, and the heavy investment and operation of Internet innovation can meet parents' strong expectations for teachers and gain a foothold in the market. Ma's production team has been paying attention to the education industry for decades. This ingenious work, which lasted for three years, brought together hundreds of front-line teachers such as Tsinghua and the High School Attached to Peking University, and worked together to create a synchronous classroom of textbooks of all versions and grades, and synchronized test questions in the Internet cloud. The heavy investment in the early stage is to provide the best solution for children's education in China. By simplifying the complicated QR code, children can get first-line educational resources and easily improve their academic performance.

Service upgrade makes defective products have no place to live. Free mailing experience consumption is the confidence of Shang Hui team in products, and it is also a "real gold fire test" to prove products. In the era of mobile Internet, consumers' pre-shopping experience service has become a part of products and brands. Experience value is the "touchstone" of products, and it is also an important part of business model under the upgrading of business format. Children's education is an important part of every family's investment, and it is also the most attentive and critical choice for parents. The service experience of products is not enough, so it is difficult to enter the market. Even if the financing is successful and the model is very innovative, it is difficult to successfully occupy the market position and enter the profit space.

I am optimistic about the team's entrepreneurial road and the teaching practicability of this innovative learning product. In the era when the Internet changes everything, the reform of education is inevitable. According to the statistics of the third party, online education accounts for less than 12% of the 500 billion-scale k 12 education industry, and offline education still occupies a dominant position, but the industry pattern has been scattered for a long time, and the market share of leading industries such as New Oriental, Good Future, Learning and Thinking is less than 5%. At present, new oriental, learning and thinking, etc. Strive to upgrade and integrate their online formats and embrace the Internet. Innovative online education and products, such as online school, online learning, online micro-classroom, and double-teacher live broadcast, have come one after another, changing the learning environment, teaching content, the role of teachers and the uneven teaching level. Horse, a learning tool, is innovative in content form, flexible and adaptable to the Internet. It is an intelligent teaching material that supports the synchronization of online complete learning process and offline teaching materials, and has a light reference value for the reform of future education and teaching scenarios and models.