202 1 the education industry has a long way to go and has experienced various policy shocks at the national level. Numerous employees in the education industry shouted that the education industry is dying, and it is necessary to change careers or re-plan career directions. This paper makes an in-depth interpretation of various norms and policies frequently issued in the education industry recently, hoping to inspire the practitioners in the education industry.

First, the introduction of the core appeal education policy

Before analyzing the phenomenon of frequent educational regulation and control policies in recent days, we must first make it clear that what is the purpose of this large-scale policy regulation, that is, what is the core appeal of the policy?

Did you kill the teaching and training industry with a stick? Obviously not. What is that? Through the analysis of policies in recent years, we can easily find that many policies in the education industry are aimed at standardizing campus training institutions, promoting the healthy and orderly development of the entire education industry, and shifting the focus of education companies from rough customer acquisition to teaching, products, services and operations.

At the same time, although this new policy seems strict, the actual part was put forward a long time ago, but it was not implemented in place.

Since 20 18 education industry supervision related documents were issued, all kinds of chaos in off-campus training institutions have not been improved, but intensified. There are two reasons behind this:

1, Sino-US trade war caused difficulties in the secondary industry, so a large amount of capital began to flood into the education industry of the tertiary industry, and major education companies successively received huge capital investment, so they began a crazy expansion journey.

2. With the outbreak of the epidemic, I have been in the concept of lukewarm online education, and immediately boarded the C position of the Internet, and performed particularly well in financing, such as a gang, a mentor, and a future. , have appeared in major mainstream TV media, causing strong concern from all walks of life.

At present, Beijing is doing a pilot project, and a working group is being set up to study various policies aimed at various chaos in the education industry. Once such policies are implemented in Beijing and proved to be feasible, they will be fully promoted throughout the country. Therefore, workers in the education industry can focus on the policies on the education industry recently issued by Beijing, which are likely to be extended to major cities in the country in the future.

Second, the chaos in the education industry in 2020 -202 1

In the past year or two, we found that not only the education industry, but also many other industries have seen a lot of chaos because of the excessive entry of capital.

Especially in the education industry, when capital logic replaces education operation, when market expansion replaces education precipitation, and when crazy customer acquisition replaces orderly teaching, the whole society can't help but start thinking, is this education industry still healthy?

At present, due to the influx of capital, most educational institutions have to introduce zero-cost courses or low-cost courses to acquire users, so as to carry out transformation. Although many education companies understand that this is tantamount to quenching thirst with poison, most education companies have no way out, because if they don't do this, they will lose most of the education market.

In addition to the education industry, many other industries are also facing such problems. Let's just think that this phenomenon is an involution among enterprises.

Recently, the punishment of Ali and Meituan is actually that our top management is concerned that capital is staking in many industries, just because the response they caused is not so great. However, education is the foundation of the country, and it is not the same as buying food and taking a taxi.

A large amount of capital has entered the education market, resulting in parents' anxiety, students' burden, false propaganda, over-class teaching, short-term utilitarian teaching, students' learning ability overdraft, loss of interest in learning, students' fixed thinking, unqualified teachers and other chaos.

3. Will the total tuition fee be limited after the tuition fee cannot be collected for more than three months?

20 19 introduced that training institutions charge tuition fees for more than three months. To tell the truth, this regulation has not been widely implemented, especially involving primary and secondary education companies and training institutions. Of course, this is related to the understanding, implementation and law enforcement conditions of policies in various places.

Similar to Shenzhen's "second-hand housing guidance price policy" to control real estate chaos, relevant departments are currently studying and formulating "government guidance price for off-campus training institutions". Shenzhen's "second-hand housing guide price policy" is undoubtedly the biggest bombshell in the history of Shenzhen property market, and we can wait and see how much impact it has on the education market.

In addition, because the relevant education policies have been in a very frequent state, it is not excluded that some drastic drugs will be taken at the beginning of governance.

For example, Article 33 of the Law on the Protection of Minors, which was implemented in June this year 1, stipulates that schools shall not occupy the rest days of national legal holidays and during the winter and summer vacations, and organize underage students in compulsory education to make up classes collectively, which will increase their learning burden. This is stipulated from the legal point of view.

Although there is no explicit prohibition of off-campus training institutions here, the saying here is: off-campus training institutions refer to this article. In other words, from a legal point of view, the practice of organizing students to make up lessons in winter and summer vacations has been bound by law.

Fourth, can the education industry continue to expand on a large scale in the future?

At present, Beijing is carrying out a large-scale suspension of classes for rectification, as long as it is aimed at all kinds of training institutions that run schools illegally, operate small workshops without licenses, have unqualified teachers and do not have fire fighting conditions.

In the past, many areas could set up training institutions as long as they had business licenses. The requirement for this rectification is that the license is complete.

In addition, last month, Beijing issued a document on the supervision of training institutions to rectify funds. In the regulations on customers, one item has been added in particular, that is, the funds of institutions must be included in the supervision, which means that the advance expenses of institutions must be included in the supervision of funds. If it is not regulated, it is also illegal.

For the phenomenon of cross-regional operation of education industry. China's compulsory education law stipulates that the county-level people's government is the main body of our compulsory education, with municipalities directly under the central government as the focus in the north, and the school license of institutions shall be examined and approved by the district Committee. In other words, if an institution applies for a school license in one district and wants to open a teaching point in another district, it needs to re-apply for a school license. In the past, some institutions only applied for school licenses in a few districts, and then opened the teaching points to areas far beyond the scope of the licenses. In the future, in view of this situation, supervision will be more stringent. However, as for the strength, scale and intensity of approval in various places in the future, every place may have specific considerations.

So far, in fact, the examination and approval of off-campus training institutions has not stopped, but it is true that many places are basically frozen at present because of stricter governance requirements and longer cycle of institutional audit.

However, I believe that the current rectification is still to better standardize operations in the future. In the future, standardized education companies or educational institutions with teaching, products and services as their core operations still have great opportunities to continue to expand on a large scale.