Team driving force is actually to give the team a goal and give each member of the team a goal. People working for a common goal can certainly enhance team spirit, because they must rely on others and be prepared to be relied on by others. With such a goal, the project team can have a strong attraction to the team members, thus enhancing the cohesion of the team. In addition, the driving force can make the organizational goals highly consistent with the team goals, so the production efficiency of the team can be greatly improved.
For example, in the sales department of a paint company, the team leader should tell the team members what the development goals of the group are, and urge each member to clarify his personal development goals according to his own situation; Tell the team members what they will get after achieving the sales target, and help the team and individuals to further develop.
In addition to establishing common goals, in the process of team management, team leaders should also pay attention to taking necessary measures to meet the material and spiritual needs of project organization members, so that they are constantly motivated, thus enhancing the attractiveness of the team to them. For example, by making the work undertaken by members more challenging, giving them greater autonomy in their work and meeting their spiritual needs to realize their self-worth; By providing learning opportunities for members, they can meet their needs of constantly improving their own value and growth; Through the fair and reasonable payment of wages and bonuses, to meet their needs for continuous improvement of living conditions; Through a variety of colorful extracurricular activities, dinners and outings are good choices, which can meet their communication needs.
Second, learning ability.
To train the team's learning ability, it is necessary to constantly cultivate team members and educate and train them. To form an efficient marketing team, we must consider whether this team has a learning attitude, in-depth marketing practical experience and relevant and instructive marketing theoretical knowledge on the platform of establishing a learning organization. If the organization and team deviate from the goal direction of the learning platform, it is necessary to investigate the reasons for this organization and team. Whether you can lead the team to achieve performance growth.
These problems require managers to comprehensively examine their own teams, establish an efficient learning marketing team, and manage the team with cultural concepts, standardized actions and one heart.
We can see that many paint companies are now training their employees in various aspects, such as the recent training of Huilong Paint, Furniture Paint and Home Decoration Paint Division, the training course for hazardous chemicals operators organized by Hangzhou Paint Company, the fire safety training organized by Keshun in South China production base, and the training course for senior reserve management cadres organized by Oriental Yuhong.
Third, execution.
For a successful team, the most important thing is execution. It can be said that the embodiment of execution is directly related to the embodiment of this team's ability.
It is very important for every member of the team to instill the concept of execution. More often, this execution is mainly reflected in the results. In the process of implementation, everyone may have their own methods, but the result is the last word.
In addition, in the process of team operation, a core management is very important. The ability of this core management will directly determine the overall execution ability of this team. ? Soldiers follow, grass follows? This is a fact. It must have the ability to plan, analyze, execute and control. These four abilities are indispensable. In addition, this core also requires the ability to control the marketing team; Have the ability of actual combat, sum up the theory with experience, thus further guiding the planning and implementation of marketing strategy and tactics; With the strength of marketing theory, in this market-oriented, customer-oriented and enterprise-oriented marketing era, marketing theory has become the necessary basis and criterion for marketing activities. Without the guidance of theoretical power, your enterprise and your team will not go very far on the road of marketing.
? Can a flock of sheep led by a lion defeat a flock of lions led by a sheep? . In team building, we should pay special attention to the training and selection of core professional managers, and at the same time establish a reserve mechanism to select and train a group of handsome talents in the team, so that the team will not be passive because of changes in organizational manpower. For paint enterprises, this principle is applicable as long as it is a team that exists in it.
Fourth, vitality.
Vitality is also morale. The attitude and vitality of team members determine the fate of the team. Only by changing the working attitude of the members can the whole team be full of vitality. In fact, for anyone, doing a repetitive job every day will one day become very tired of this job. Therefore, as a team leader, the first thing to do is to make employees enthusiastic about what he does and make him like it, which is more effective than any incentive method. First of all, to make all employees realize that there is no absolute standard between good work and bad work, it depends on how you look at it, especially in this era of less and less work. Secondly, members cherish every job opportunity, and it is most important to do a good job. Work must be continuous and repetitive. If you can enjoy it, you can give yourself and your colleagues unlimited vitality. Third, you should devote yourself to your work and meet the internal and external requirements with a dedicated working attitude. Your contribution will make your colleagues or users feel that it is respect for him.
As mentioned above, the great improvement of team morale is helpful to the realization of team and individual goals. This positive morale can be cultivated through management, system and cultural activities. If there are clear rewards and punishments, exciting rewards for completing tasks and corresponding punishments for failing tasks, then everyone will treat them positively and the atmosphere will rise. Of course, rewards and punishments should be well grasped, especially the sales team of coating enterprises. Disappointment and gossip are not conducive to team management.
Verb (abbreviation for verb) cohesion
Cohesion refers to the attraction of a team to members, the centripetal force of members to the team, and the mutual attraction between team members. Others define cohesion as strength: the attraction of a team to make its members actively participate in team activities and refuse to leave. The cohesion of the team is not only a necessary condition to maintain the existence of the team, but also plays an important role in bringing the team's potential into play. If a group loses its cohesion, it will not be able to complete the tasks entrusted by the organization, and it will also lose its conditions for existence.
The relationship between team cohesion and team work efficiency has been studied a lot. The results show that cohesion has an important influence on production efficiency. Generally speaking, a cohesive team is more efficient than a weak team.
The cohesion of the team is not only a necessary condition to maintain the existence of the project team, but also plays an important role in exerting the potential of the team and improving the production efficiency of the team. Therefore, the team should take necessary measures to continuously enhance the cohesion of the project team and guide the team members to achieve the project objectives.
The cohesion of the team is also reflected in the competition among the members of the department. Different teams in paint enterprises are United because of different goals, and the sense of team honor that cannot fail makes team members more motivated.
Sixth, lethality
All weapons have a common feature, lethality, and even if a person is injured, it is possible to kill.
Similarly, a successful team must have the characteristics and lethality of weapons. The history of war is a review of the methods by which some people tried to impose their will on others by using weapons more effectively than the enemy, or in other words, giving full play to or approaching the maximum lethality of weapons. The same is true of the team. By using various means more effectively than the opponents, the team can exert the greatest lethality, thus being invincible.
Some people say that the team of paint enterprises can use what means? Have a lot of knowledge. How can the propaganda department make the brand a topic in front of competitors, whether in the industry, in the market, or even in the online world such as WeChat Weibo? Preemptive strike? The trend is success; If the sales department establishes a fair incentive means within the team so that everyone is willing to compete and try, it is also an inward means. ......