For example, in JD.COM, they do everything, that is, they sell everything. Compared with JD.COM, the platform for making daily fresh fruits and vegetables is only a vertical industry; Only platforms such as honey buds of maternal and child products are vertical industries. Because they develop products according to the needs of an industry.
To some extent, verticality represents exclusivity, so vertical industries can attract, stimulate and drive customers' traffic and consumption with more authoritative and professional content. For another example, the current industries include reading, taking a taxi and taking out food, all of which belong to vertical industries.
2. The marketing model of Internet vertical industry includes several elements: people, content and data.
Take Little Red Book as an example. The content production of Little Red Book was very successful during this period. PGC？ (professional production content) and UGC (user-generated content) are simultaneously exerted. In vertical business, the power of PGC can not be ignored. Xiaohongshu has hatched a series of contents in this respect, invited many stars and beauty bloggers, and hatched a series of IP recommended products and skin care methods. UGC, a newly launched small video function (hey), compared with Weibo's vlog, meets the entertainment and social needs of young users. Xiaohongshu links users with self-media and goods with high-quality content by building a platform. With content and users, it is not difficult to make big data. With a perfect big data portrait, in turn, we can better provide users with various advertising services, evaluation reports, product promotions and so on through our own platform.
3. Under the thinking mode of the Internet, various vertical industries can better market.