In line with the purpose of planning for the rise of enterprises in China and the prosperity of the nation, we actively advocate the concept of strengthening enterprises, strengthening enterprises, strengthening China, strengthening China and strengthening the world, and actively participate in the grand planning of large-scale projects of enterprises, cities and countries and social welfare undertakings. We have profound theoretical foundation, rich practical experience and planning experience in planning creativity, and are unique in the planning field of China, creating original corporate planning brand, urban planning brand and Ho's marketing model brand. He is the pioneer of creative planning industry in China and the first generation of famous planners in China. Graduated from China Renmin University with a master's degree in economics since 1992, engaged in enterprise actual combat and career planning 15 years. It has accumulated profound theoretical foundation, rich practical experience and planning experience, and is unique in the domestic planning field, creating the overall big planning brand and Ho's marketing model. He has been rated as "Top Ten Enterprise Planning Leaders in China" (ranked first), "Top Ten Founders of China Planning in Twenty Years", "Top Ten Planners in China", "Top Ten Marketing Planning Experts in China", "Top Ten Brand Planning Experts in China", "Top Ten Tourism Planning Experts in China" and "Most Influential Planning Experts in China in Ten Years". At present, he is the chairman of "Top Ten Famous Brand Planning Organizations in China" (ranked No.1), "Top Ten Influential Planning Organizations in China" and "Top Ten Planning Organizations in China"-He Da Planning Organization, an expert member of China Advertising, Design and Corporate Brand Image Review Committee, a seminar for senior presidents of Tsinghua and Peking University, and distinguished professor of MBA class.
He Laoshi is proficient in marketing research, marketing diagnosis, marketing planning, public relations, advertising, channels, promotion, investment promotion, model market construction, national market replication, marketing management and marketing training, and is good at establishing a complete marketing system for new and old products.
He Laoshi is proficient in brand planning, and has created a set of "Ho's Marketing Model" which can rapidly improve the brand, sales volume and profit at low cost. It can "use 65.438+billion yuan to achieve the advertising effect of 65.438+billion yuan, and use 65.438+billion yuan to achieve the advertising effect of 65.438+billion yuan" to help enterprises completely get out of the current dilemma of "advertising is dead, not advertising is dead".
He Laoshi's works include Strategy Determines Success or Failure-Minute SM Pause, Critique of China's Enterprise Strategy, Chapter 13 of China's Marketing Art of War, 20 Rules of China's Marketing, Secrets of Huge Profits, How the Giant Shi Yuzhu Stand Up-Strategy and Tactics of Melamine, Ten Years' Sword-What's the Grand Plan, and the Grand Plan of World Dream Pursuit, etc.
He Laoshi is the earliest creator and instigator of the Internet industry in China. 1992 put forward the creative idea of the internet, "the general trend of life-the great networking of the global brain";
He Laoshi is the "first person in urban planning in China" and the first person in overall urban planning in China. 1996- 1998 planning Zhuhai city master plan project (including the city positioning of "world famous wedding cultural city", the lovers road development project of "world love epic gallery sculpture project", the main building of "world wedding square", the construction of landmark attractions such as "love island" and "seas run dry and rocks crumble", and "millions of immigrants"
He Laoshi initiated a new model of tourism real estate, and planned a world-class tourism project-World Dream Circle, covering an area of 10 square kilometer, with an investment of1500 million and a total profit of 52 billion.
He Laoshi planned the giant to stand up again. With the borrowed start-up capital of 500,000 yuan, Melatonin created a marketing miracle with annual sales exceeding 654.38+0 billion in less than three years, which broke the fate of China enterprises, especially health care products, and created the first case of strategic planning for China enterprises to "make the standing enterprises fail and help the fallen enterprises get up".
In the Great Hall of the People, during 15' s career in enterprise and urban planning, Mr. He spoke frankly about a series of unique secrets and three fundamental system solutions that enterprises and cities in China most commonly lacked and urgently needed. Mr. He's class will be deeply loved and welcomed by entrepreneurs and government leaders for its unique insights, high-density wisdom and inspiring effect. ...
Be rated as:
Pioneer of creative industry and planning industry in China.
The first generation of famous planners in China
Top Ten Business Planning Leaders in China (No.1)
China is the first person in urban planning.
Winner of Top Ten Founder Award of China Planning for 20 Years
China's most influential planning expert for ten years.
Top Ten Planners in China
Top Ten Marketing Planning Experts in China
Top Ten Brand Planning Experts in China
Top Ten Tourism Planning Experts in China
China's first Internet creative person.
China's most famous patriotic planner
Advantages of the times
The 60th anniversary of the founding of the People's Republic of China touched 60 people in China.
He Lin Xue Planning Agency specializes in the following aspects.
Innovative marketing planning of medicine, health care products, cosmetics, food, beverages, tobacco and alcohol.
Overall planning of real estate, tourism projects, scenic spots, cities and regional economy
Corporate strategy, large-scale activities, advertising, media and exhibition economic planning
Capital asset operation, shareholding system reform and listing, enterprise acquisition and merger planning
Corporate brand image, personal success and fame, government decision-making consultation and grand planning [1]
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Articles of association
A giant of success or failure
The biggest business opportunity
Strategy determines success or failure-details are suspended.
Planning China City
Criticism of China's Enterprise Strategy
20 Rules of Marketing in China
The grand plan for the world to find dreams
Master plan for starting a business [1]
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The planning field covers medicine, health care products, beauty, cosmetics, food, beverages, water, sugar, cigarettes, wine, salt, clothing, leather goods, bee products, colored cotton, nano products, finance, jewelry, education, IT, communication, smart windows, tourism, real estate, urban operation, forest real estate, sports, automobiles, chemicals and flowers.
He is the earliest creative industry advocate in China.
He is the earliest creator and initiator of the Internet industry in China. 1992, put forward the idea of "life trend-global brain networking" on the Internet;
He is "the first urban planner in China" and the first person in the overall urban planning of China. 1996- 1998 planned the "Zhuhai Urban Master Plan Project" (including the urban positioning of "World Wedding Cultural City", the lovers road development project of "World Love Epic Gallery Sculpture Project", the main building of "World Wedding Plaza", the landmark buildings such as "Love Island" and "The seas are dry and the rocks are rotten", and "Millions of immigrants"
He created a new mode of Olympic Games operation, planned the Olympic Dream Garden, solved a series of problems such as the source of 280 billion Olympic investment, and recovered them all, making them a world-renowned commemorative symbol.
He initiated a new model of tourism real estate and planned a world-class tourism project-World Dream Circle, covering an area of 10 square kilometers, with an investment of1500 million and a total profit of 52 billion. The intangible assets related to the project's creativity are worth 30 million yuan, once again the highest in China.
He planned the giant to stand up again. With the borrowed start-up capital of 500,000 yuan, Melamine created a marketing miracle with an annual sales increase of 654.38+0 billion yuan in less than three years, and it lasted for a long time, breaking the fate of China enterprises, especially health care products, and creating the first case of China enterprise strategic planning, which can make the standing enterprises fail and help the fallen enterprises get up.
His original "Ho's Marketing Model" can achieve the advertising effect of1000000 yuan and1000000 yuan, help enterprises get out of the bad marketing environment of "advertising is dead, not advertising is dead", create a blue ocean of marketing, and use the start-up capital of 40,000 yuan to get seven areas right.
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1, the brilliance of the era when strategy determines success or failure
Brief introduction to the content that strategy determines success or failure: The concept of "enterprise strategy" is gradually formed with the development of industrial revolution and economy. With the industrial revolution of18-19th century, the European management thought represented by Adam Smith, Watt and Stuart came into being in Europe, and then the scientific management school represented by Taylor appeared in the United States. At that time, these scholars and managers focused their thoughts on the management of internal activities of the organization. In the changeable environment, it is very important for the survival and development of enterprises to keep up with the changing direction of the environment and make strategic choices in time. Whether an enterprise can use strategy, plan ahead, accumulate and manage its own resources and capabilities in time, and effectively avoid risks has become the key to its success.
The main contents of each episode of "Achieving Giants-Planning Brain Platinum":
Positioning sets the world-melatonin positions itself as a gift, which is the key to successful marketing. How to position-find a huge market demand, and this demand is a blue ocean, and your own products can just meet this demand. Don't shout what you sell-sometimes making money is not straightforward, but selling without shouting can sell better. 100 naming-advertising knowledge often leaves a brand name in consumers' minds. Not choosing a good name will affect the company's century-old foundation. The key to marketing-pay in one hand and deliver in the other. 72 1 principle of marketing-70% of marketing resources are spent on consumers, 20% on channels and 10% on terminals. Establishing fool mode-fool mode is the only way for enterprises to become stronger and bigger, and the method of making money is too complicated for enterprises to do much. Soft text-the "atomic bomb" in melatonin public relations marketing. The magical product manual-"Sweeping the World" is even more powerful than "Atomic Bomb". Advertising bombing-it embodies the popularization strategy in communication. It's annoying, but sales force is the last word. Shi Yuzhu's debt repayment-a well-known positive image communication, translates into advertising expenses of at least 100 million. The transformation of melatonin at its peak-any product has a life cycle, and one product cannot be expected to win the world. Marketing trilogy-unique positioning, model market trial sale, quickly copied to the whole country. ……
Gather talents from all over the world to build the first brand in Ye Zhi, China.
So far, the planning industry in China is still in the primary stage of going it alone. When He Lin Xue entered the planning industry, he organized the "Global Creative Grand Prix" and the "Global Brain Network", aiming at rallying world-class minds and building the first brand of intellectual manufacturing industry in China. A team composed of elites from various industries with doctoral degrees or above from famous universities at home and abroad and working experience in multinational companies is forming [1].
6. Provide basic solutions for enterprise marketing problems.
He Lin Xue creatively summed up the secret weapon positioning theory in practice, which quickly surpassed competitors to become the first in the industry, and made a national and even global market gene map of products (services) from zero to 10 1, reaching 1 billion with 1 billion. A series of theories and methods, such as fool's rule, public relations marketing priority theory, mass communication theory, and the ultimate rule of rapidly and greatly improving brand, sales volume and profit at low cost, have far-reaching influence on the planning and business circles in China.
Books on these theories and methods, such as Strategy Determines Success or Failure, 20 Rules of China Marketing, Chapter 13 of China Marketing Art of War, Secrets of Huge Profits, Strategies and Tactics of Melatonin, Ten Years' Sharpening a Sword-What Grand Plan, World Dream Pursuit Plan, Planning China City, etc., have been produced in the planning and business circles of China.
In more than 10 years of market first-line actual combat and 20 years of marketing planning actual combat, He Lin Xue not only completely got through all aspects of marketing vertically, but also completely got through the marketing planning rules of various industries horizontally, and was able to achieve 360-line planning.
Edit the planning organization of this paragraph.
1. He Da Planning Organization
It is the "Top Ten Planning Organizations in China" and "The Most Influential Planning Organization in China in Ten Years", with an original Ho marketing model, and the advertising effect reaches 1 10,000/100,000; Use100000 to realize the advertising effect of1000000; He enjoys a high reputation in [marketing planning] [enterprise planning] [big project planning] [internet planning] [creative industry planning], has made many pioneering contributions and created many immortal cases.
2. Classic grand planning case
Enterprise planning
From 40,000 yuan to 1 100 million yuan-the grand plan of Qitian Right Brain Memory: With an initial capital of 40,000 yuan, the sales of Qitian Right Brain Memory will exceed 1 100 million yuan in less than three years, exceeding the sum of all other industries in the same industry, becoming the first brand in one fell swoop, and establishing a huge sales network with more than 2,000 dealers;
From 500,000 to 5 billion-planning Shi Yuzhu to make a comeback: once again helping the fallen giant with a debt of 300 million, Melatonin used 500,000 start-up funds borrowed from a small area to create a miracle with annual sales exceeding 654.38 billion yuan in just three years;
city planning
The master plan of Zhuhai, a world famous wedding cultural city, is the master plan of the first professional creative planner in China and the first urban theme cultural plan.
The master plan of Qin Shihuang's urban theme culture, a world famous celebrity cultural city, is the master plan and systematic masterpiece of urban theme culture.
Urban \ regional planning cases in Tangxian County, Hebei Province, Dezhou County, Shandong Province, Wuzhi County, Henan Province and Ningjin County, Hebei Province;
National planning
200.8 billion investment package solution-grand planning of Olympic Dream Garden: According to He's planning idea, the 200.8 billion financing problem of Beijing 2008 Olympic Games will be solved in a package, and all the 200.8 billion investment will be recovered after the Olympic Games, leaving a unique cultural heritage for China and the world sports;
Large project planning
The creative price is 30 million yuan-the grand plan of Garden of Dreams in the world: the world Garden of Dreams project, which covers an area of 10 square kilometers and has a total profit of 52 billion yuan, has an intangible asset valuation of 30 million yuan, which is the highest creative price in China;
Internet planning
Life trend-global brain network planning: 1992 put forward life trend-global brain network planning and became the earliest creator and initiator of the internet;
Creative industry planning
Learning forest to sell creativity-reserve price 1 ten thousand: it is the earliest initiator of creative industry.
Lin Xue sells the creative reserve price of 654.38+00,000.
I have accumulated a lot of money after ten years of sinking.
Wonderful case overall planning
Gather talents from all over the world to build the first brand in Ye Zhi, China.
Lin Xue lecture hall
He has profound theoretical foundation, rich practical experience and unique planning methods, and has a thorough understanding and profound grasp of the China market environment, the unique living conditions of China enterprises, the unique laws of China market and the advanced international marketing theory and practice. He is not only proficient in all aspects of marketing, but also gets through all aspects of marketing, forming a set of complete and systematic marketing methods, steps, systems and strategies, that is, systematically and fundamentally solving the most commonly lacking and urgently needed enterprise marketing problems in China enterprises, including the ultimate law of making enterprises last forever, a Bible, brand program and complete methods, systems and strategies for marketing products from zero to the whole country and even the whole world. 10 1 market gene map, and also opened up marketing planning channels in various industries horizontally, enabling 360 lines to do marketing planning.
He is the first person in the planning field in China to train the planning system. He is the first person to tell the truth about a series of planning tips he created in his 20-year planning career, and publicly teach them to the business community, once again leading the planning field in China.