Four core indicators to see the industry trend.

I have been digging the second curve recently and read many industry reports. When I report to my boss, I can't just throw him a bunch of reports. I need to refine the key elements. Through the four core indicators of scale, trend, proportion and choice, my boss can quickly see the industry trend.

Bosses are generally not interested in small-scale industries with low ceilings. Therefore, the first step is to tell the boss how big the market is.

I often see other people's industry analysis, always on the scale of trillions. I didn't understand why I wrote this before, but now I understand. The boss is interested in industries with high ceilings.

Look at development trends, policy trends, industry trends and so on. Mainly depends on the future trend of this industry. Like real estate, it is obvious that the trend is getting worse these days. For example, K 12 laid off a large number of employees, and the image universe suddenly became a slogan.

By looking at the industry breakdown report, analyze the proportion of different market segments. See if there are already oligarchs and see if there are opportunities in the segmentation field.

Look at the changes in various markets in the industry. For example, K 12 education is disappearing and workplace education is growing.

1, determine the purpose.

I have a very clever colleague. Every time he reports to the boss, he will ask, what does the boss want to know? What is the boss's demand? After determining the demand, we began to look for information.

This is product thinking.

Set your own goals before you do something. There are goals and no presuppositions.

Find out whether a user's needs exist and how many users need them.

2. Data collection

9 industry data sources

My own most commonly used ones are Ai Rui, Ai Media and Dele. Recently, it was found that brokerage reports such as China Merchants Securities were particularly useful. However, you need a level to log in directly. You can search for all kinds of reports you need through Discovery Report.

3. Structural analysis

You can use several tools to analyze dimensions:

Pest analysis method;

Industry scale trend;

Industry stage;

Industry value chain analysis;

Competitive analysis.

Step 4 form a conclusion

List the conclusions after analysis and show them clearly.

5. Content display

Follow several principles:

Words are not as good as tables and tables are not like pictures;