Baidu promotion's introduction
Baidu promotion was launched by Baidu. After purchasing this service, enterprises will submit a certain number of keywords through registration, and their promotion information will first appear in the corresponding search results of netizens. Simply put, when a user searches with a keyword, the content related to the keyword will appear on the search results page. Because when searching for a specific keyword, the keyword only appears in a prominent position on the search result page. For example, is the business owner registered and submitted in Baidu? BGSEM？ When consumers or netizens look for this keyword? BGSEM？ Information, you will find the enterprise first. Baidu charges according to the actual number of clicks (the number of visits by potential customers), and the charge for each effective click ranges from a few cents to several dollars, which is determined by the fierce competition of enterprise products.
Every day, 200,000 enterprises are using baidu promotion for network promotion. Because baidu promotion has the following unique advantages:
★ The world's largest Chinese search engine with wide coverage.
Baidu is the largest Chinese search engine in the world, with more than 60 million people visiting Baidu or inquiring about information every day. It is the most used Chinese search engine. According to the evaluation of China Computer Education News and the research of famous consultants such as I Research, Baidu has become the most frequently used and popular Chinese search engine for netizens.
★ Pay according to the effect, the average cost of acquiring new customers is the lowest, and the return on investment is high.
Baidu promotion charges according to the number of visits that bring potential new customers to enterprises. Enterprises can flexibly control the promotion efforts and investment according to their own needs, so that their investment in network promotion can get the maximum return!
★ Strong pertinence to help enterprises find potential target customers.
Does baidu promotion make enterprise registration targeted? Product keywords? (that is, the specific name of the enterprise product or service), so that the enterprise product web page appears at the top of the corresponding search results, so that potential customers who are really interested in enterprise products can directly understand the product or service information, and it is easier to reach a transaction!
★ Fully support the promotion of all products of the enterprise.
How many can baidu promotion register at the same time? Product keywords? There is no limit to the number, through the registration of large? Product keywords? Let every product of the enterprise have the opportunity to be discovered by potential customers!
★ Professional service team, caring service throughout the process.
The largest professional customer service center in the industry provides users with personalized follow-up services, understands your needs, answers customers' questions in time, and ensures that customers' interests are protected.
Baidu promotion's operating steps
Baidu promotion charges according to the number of potential customer visits brought to enterprises, and enterprises can flexibly control the investment in network promotion and get the maximum return. Three simple steps can bring business opportunities.
The first step: enterprises choose promotion keywords, Baidu Alliance website, and publish promotion information;
Step 2: potential customers search in Baidu, or browse Baidu Alliance and click on corporate promotion information;
Step 3: The customer and the enterprise contact and negotiate to reach a deal.
Ten Benefits of baidu promotion
1. If your company is involved in baidu promotion business, you can use a business trading platform built by 200 million to 500 million visitors every day on Baidu. When your intended customers search for keywords of your products or services, they can find your company's website at the first time, call your company for consultation and generate orders. The company will get more and more customers and its market share will increase. If your business is not promoted, your intended customers will be lost to peers. Limited market share and fierce market competition. If you can't get customers, the operation of the enterprise will become more and more difficult. I don't want your business to get into trouble.
2. Your enterprise has made baidu promotion, which is convenient for your intended customers to find your company's products, so that customers in need in all parts of the country can find your company in the shortest time. Whenever and wherever, he can find the products he needs. The impact on your enterprise is enormous. If your company doesn't do search promotion, your company will be limited by geography and space, customers in other places will not be able to find your company conveniently, and your company's products will not be sold all over the country.
3. Your company has become a baidu promotion, which is equivalent to your peers promoting your company. Baidu's search promotion model is authorized promotion, and customers in need will look for it. If your company doesn't do search promotion, it is to promote your peers. Previous magazines, outdoor and TV promotion, door-to-door sales visits, etc. Launched your company's products, but failed to get them back through authorized promotion. It is equivalent to spending a lot of energy to open up the market. What you gain is that your peers have done Baidu search promotion, and customers who have demand for your enterprise products have found your peers through Baidu.
4. Your company has done Baidu's search promotion, and it is the customers in need who actively find your company, which puts you in the active position of choosing profitable customers. If the enterprise does not do search promotion, it will only ask your customers passively, which will put the development of the enterprise at a disadvantage. No matter whether there are profitable customers or not, they all feel that they are asking for it, and they are helpless to do it, which is not conducive to trading. At the same time, enterprises can't make money and miss the high-profit business opportunities of customers.
5. Your company's baidu promotion is conducive to enhancing your company's brand awareness and transparency. Let your company's old customers become the key force of enterprise development and rely more on your products. New customers inject fresh blood into your enterprise. Let the enterprise virtuous circle. If your enterprise doesn't do search promotion, your old customers can't find you online, and your products are replaceable, then your old customers will gradually flow into your peers. Naturally, new customers can't add words in time, and the operation of enterprises will fall into a vicious circle.
6. Your company has made baidu promotion, so that the cost of your company can be controlled and the input and output can be expected. Promotion on Baidu is the model with the highest return on investment. You can see how much your company has spent on promotion and how many customers you have got in need. You can control the budget and marketing of the enterprise. If your company doesn't do search promotion, even if your company does other promotion methods, you can't count the customers who need your money, and you can't count how many customers have seen your promotion effect. Your enterprise will not be able to accurately judge the market.
7. Your enterprise has become a baidu promotion. In the off-season, customers with scattered needs can find your company and buy your products, so that your enterprise will not be weak in the off-season, and the bottleneck season will become the peak season, and the peak season can reserve a large number of potential customers. If your company doesn't do search promotion, there may be too few customers in the off-season and fierce competition in the peak season, resulting in a situation of green and yellow.
8. If your company has done baidu promotion, then the statistical report of Baidu search is equivalent to a market research report. When you open up new markets, Baidu Search Promotion Association will provide you with accurate investment guidance at the first time, because the data from Baidu will clearly count the popularity of your products and the strong demand in which region. These data are all access statistics from huge netizens, which are very accurate. If your company doesn't do search promotion, it will lose such an opportunity, which will make your investment more passive, lose business opportunities and not understand the direction of the industry. If you don't know the demand of your products in the market, you will blindly hoard goods, which will inevitably lead to a backlog of many products and take up too much money. At this time, if you don't sell it in time, it will cause a shortage of funds. If it is serious, your company's capital chain will be broken.
9. If your enterprise becomes baidu promotion, you can compete fairly with your peers, big and small, on the same platform, which will increase the activity of your enterprise and products in the market. If your company doesn't do search promotion, your customers can't find your company on such a big platform as Baidu, and your company's viability will be uncertain. Trust in your company and dependence on your products will decline.
10, your enterprise has made baidu promotion, and your customers can provide you with feedback information through Baidu's platform, so that you can have a macro understanding of your products, you can eliminate unsalable products, make greater efforts to develop and launch hot-selling products, achieve the goal of resource integration, and greatly improve your output rate. If your company doesn't do search promotion, your company can't get the latest feedback from customers. Appropriate products cannot be adjusted in time. While your peers are developing the best-selling products at present, you are still worried about the sales of your old products. If business opportunities cannot be discovered in time, the competitiveness of the market will decline invisibly.
Professional customer service in baidu promotion
In the past eight years, Baidu's nationwide service network has continued to provide services for enterprises for 550,000 hours! In the past eight years, Baidu has helped 200,000 enterprises learn search marketing from scratch!
In the past eight years, Baidu has established a service system of 10000 network marketing implementation consultants, and its service ability is leading in the industry!
In the past eight years, Baidu has collected, sorted out and analyzed tens of thousands of enterprise search marketing cases, and combined with the experience of thousands of network marketing implementation consultants, it has established a set of search marketing method system and service system with China characteristics for China enterprises!
Features and contents of Baidu service:
Various service modes: telephone, door-to-door, training, e-mail, service website, self-help tools, etc.
Rich and comprehensive services: fast account opening service, promotion scheme planning consultation, traffic analysis and evaluation service, regular return visit service, online marketing expert training meeting.
Efficient and efficient service system: Baidu has established a two-level service system to ensure high service level and service localization; Beijing headquarters is responsible for the supervision of service planning and service implementation, and local service centers are responsible for the implementation of service content and the maintenance of customer relations.