An easy-to-understand management textbook, involving all aspects of enterprise management, is both theoretical and practical. It is no exaggeration to say that it is a modern version of management practice. It is the most practical management book I have ever read, and there is no one, so I recommend it at the top.
Second, "marketing management"
This is the Internet's evaluation of this book: the high status of textbooks, masterpieces and bibles ... can be seen. The textbook level is not suitable for beginners to read. This book is more inclined to marketing, involving business strategies, and may be more helpful to friends who have business management needs.
Three. Personnel management economics
Textbook-level books are closely integrated with theory and practice, and several major problems that often appear in human resources can be found in this book. There are many quantitative deductions in the book, which is a bit difficult for beginners to understand.
Fourth, "the foundation will last forever"
This is a book that many business leaders have read. After all, the title is very eye-catching. This book creatively tells how to keep enterprises young through in-depth study of outstanding and enduring companies such as General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard and Disney. There are hundreds of concrete examples in the book, which are organized into a close and practical conceptual framework that can be applied to managers and entrepreneurs at all levels. This book and Evergreen Foundation are more suitable for business managers or entrepreneurs to read, telling you how to make a company with average performance jump from excellent to excellent.
Verb (abbreviation for verb) "the fifth discipline"
There is a sentence "It is worth reading and rereading" in the content introduction, which can be said to be a must-read bibliography for enterprise management. It points out the key role of the five disciplines in creating a learning organization and reviving the sustainable competitiveness of enterprises.
The intransitive verb 2 1 the management challenge of the century
This book is Mr Drucker's last work. Although he was 90 years old at that time, it was the most logical and clear of all works. As the final summary of Drucker's life management experience, it embodies Drucker's learning ability and insight of keeping pace with the times.
Seven, "effective managers"
Drucker, the father of management, is a masterpiece. There is a sentence in this book that I like very much: you should learn to manage yourself first, and then manage others. What else do you recommend? Just looking.
For reference.