First, the development of journalism.
"New conditions of the times" is the general trend. The revolution of communication technology based on Internet, digitalization and big data has given birth to social informatization, internationalization of news and popularization of public opinion. The development of new media characterized by free publication, democratic discussion, equal dialogue and multi-directional interaction is imperative. This change has broken our original mode of thinking and news communication, and also brought severe challenges to our existing news communication theory, news communication practice and news communication education in colleges and universities.
To further enhance the ability to guide mainstream thoughts, culture and public opinion, I think we must take a series of important speeches by * as the guide, keep pace with the times, reform and innovate, and develop journalism from three aspects: theoretical system, practical mode and educational materials. Through Marxism, basic theories and a series of speeches, we will deepen our understanding of the laws governing the development of news communication and new media, grasp some new features such as the progress of communication technology, the ubiquity of mass communication, and the sudden change of public opinion, and put forward a theoretical system of news communication that is contemporary, scientific and practical.
Second, the reconstruction of * * * * news theory system
In the past century, China's journalism theory has developed in the process of introduction, demonstration, comparison and innovation. It has gone through several stages, such as imitating Japan, copying the Soviet Union, introducing Europe and America, and innovating and exploring, and has not yet formed a characteristic theoretical system that dominates China's journalism research and education. Since the reform and opening up, faced with the complicated communication pattern and public opinion ecology, China has strengthened the research on journalism theory with Marxism as the guidance and core, compiled basic teaching materials, and achieved remarkable results. However, because we don't have a deep understanding of the laws of news, global communication and the development of new media in the all-media era, we haven't formed a scientific and systematic China news theory system, and the recognition of practitioners and educators is not high, which can't meet the practical requirements of news practice and news education.
* The requirement that "Marxism should run through the research of journalism theory and journalism teaching in journalism departments, so that journalism can truly become a discipline guided by Marxism", and the exposition on respecting laws, innovating thinking and spreading China's new image with new concepts and new categories have pointed out the direction for reconstructing and developing the theoretical system of journalism.
Third, the reconstruction of * * * * news practice mode.
Under the leadership of the Party, China's journalistic practice is rich and colorful, and he has created and accumulated many experiences. For example, politicians run newspapers, adhere to the correct direction of public opinion, adhere to positive publicity, adhere to serving the people, adhere to the grassroots, adhere to the authenticity of news, and so on. However, news communication under the condition of new media has changed the inherent public opinion ecology and the old pattern, and 800 million mobile phones and "two micro-terminals" have become important positions for news information. Faced with this situation, what should an industry do? * The speech pointed out the direction. First, reform the rigid operating mechanism and system in the era of single media, promote integrated development, and create a new mainstream media with multiple formats and forms. The second is to innovate ideas, contents, genres, forms, methods, means and formats to adapt to the general trend of differentiated communication. The third is to seek credibility with authenticity, which is the vitality of news and the cornerstone of credibility. The media should accurately report, truly describe the facts, and grasp and reflect the whole picture of the matter. Fourth, to improve the level of public opinion supervision, we should face up to the practical problems in work, production and life, expose the ugly phenomena and dark side of society, turn decay into magic, and criticize the disadvantages of the times. Fifth, we should face the public and the world, innovate the discourse system, and tell the Party's ideas, national image and China story well with vivid language, words and audio-visual images. This is not just a technical problem, but the transformation, creation and development of thinking mode, concept, professional skills, management ability and guidance level.
Fourthly, reconstruct the journalism education system in China.
* It is pointed out that the key to media competition is talent competition, and the core of media advantage is talent advantage. The fundamental task of higher news communication education is to cultivate journalists with firm politics, exquisite professional skills, excellent work style and the confidence of the party and the people. We should completely get rid of the scholasticism and dogmatism news education system of "reading classics and interpreting classics" and the pragmatism and naturalism western news education system of "technology first", and should take Marxism as the guidance to develop the * * * news education system based on China's news theory and practical experience. The talents we cultivate should be the disseminators of the Party's policy ideas with Marxism in mind and eighteen weapons in hand, the recorders of the times, the guides of public opinion, the promoters of social civilization and progress, and the watchmen of fairness and justice.
According to the "Tsinghua University Deepening Reform Plan" approved by the central government, Tsinghua University School of Journalism and Communication has started a new course of reform and development. The reform of journalism and communication education has been comprehensively promoted from the three major directions of education, teaching and teaching materials. From curriculum to teaching materials, from teaching methods to evaluation, it highlights the all-round growth and development of people, and unifies political quality, moral cultivation and cultural and scientific professional learning. Consolidate the five characteristics of Marxist journalism education, namely, facing the mainstream, going deep into the grassroots, new media communication and international communication. Relying on the leading edge of Tsinghua University's multi-disciplines, we should integrate multi-disciplines to form new interdisciplinary subjects, open new courses facing the future, and cultivate high-end talents in journalism, communication, culture and international communication in the all-media era. (Author: Liu Binjie, member of the National People's Congress Standing Committee (NPCSC), chairman of the Education, Culture and Health Committee, dean of Tsinghua University School of Journalism and Communication)