This is the slogan of Xiamen Airlines. Egret refers to Xiamen Airlines. Every time the plane lands at the airport, the broadcast on the plane will play "Life is long, egrets are always with us", which sounds particularly cordial.

Xiamen Airlines established its own business purpose at the beginning of its establishment: "ensuring safety, sincere service, paying attention to efficiency and flexible operation". Xiamen Airlines always puts safety on the company's important agenda. Xiamen Airlines has set up a "Safety Committee" from the company level, and various departments have also set up a "Safety Leading Group" and hired part-time safety inspectors. Xiamen Airlines has also continuously strengthened the safety concept education for employees, so that employees can establish the idea of "safety first" and "safety and quality are the life of Xiamen Airlines".