The number of students determines the income ability of the custody class, and the enrollment ability determines the future development of custody. I now run two brand hosting campuses, and I'd like to share my own enrollment experience with you:
Registration channel
Generally, the students corresponding to the custody class are all students from the next school, so it is necessary to find out where the student branch of the school is. The most direct thing is the promotion of activities at the school gate, the activities of parents in surrounding communities, communities and public places, and the students in surrounding training schools, all of which can not be ignored.
Enrollment scheme design
Enrollment plan is a method, and the design of program activities is directly related to how many parents and students can be attracted. The activity planning should be made according to the orientation of the campus and the surrounding conditions. According to the previous market survey, we can understand the situation of other custody classes around the school and the consumption level of the surrounding residents to set the charging standard.
The design of a single poster page is also very important, with distinctive style design and attractive activities. One page should list the contents of campus services, and use words to package the services you promote.
You can use words such as buy one get one free, half-price discount and free to attract parents, or you can set up open experience classes, give small gifts to collect parents' information and so on.
Activity execution, full participation
Before enrolling students in the custody class, it is necessary to do a good job in organizing and determine the person in charge. The division of labor should be clear and cooperate with each other. For example, those responsible for distributing leaflets, booth area, information collection and enrollment by grade. Pay attention to the development of their respective key work and the places where people need to coordinate with each other.