Vertical marketing vertical marketing is a marketing method that deeply cultivates the market and subdivides the cultivated land, thus finding a relatively unique market space for products and brands. The theoretical basis of vertical marketing is positioning. Market segmentation, targeting and positioning can produce competitive advantages, which can be transformed into business opportunities and new products, which are mastered by domestic marketers. Almost every marketer will talk about positioning when he opens his mouth and closes his mouth. Positioning has become a habitual action of marketers, just like unzipping when going to the toilet. In fact, market segmentation and positioning strategies have indeed found their own survival and development space for one product and brand after another.