Innovation and entrepreneurship education is the need to promote the growth of college students and realize the value of life. College students should not only learn and master solid scientific theoretical knowledge, but also have innovative thinking and entrepreneurial consciousness, be brave in the great practice of socialist modernization, achieve their career in entrepreneurship, and grow into talents in entrepreneurship. Strengthening innovation and entrepreneurship education meets the needs of college students' growth and success, and is conducive to helping college students update and change their employment concepts, establish innovative spirit and strengthen their entrepreneurial awareness; It is conducive to helping college students master entrepreneurial methods and cultivate the psychology and will to overcome difficulties and take risks; It is beneficial to help college students accumulate practical experience, enhance their practical ability, increase their practical skills and lay a solid foundation for their growth. With the introduction of a series of policies to encourage employment and entrepreneurship, our college students will create brilliance on the journey of life and realize their own life value.