Yu: "Godfather of Studying Abroad" turned to ask those China students who planned to go abroad. Maybe everyone is familiar with this name. When he appeared in the streets of the United States or Canada, he was often recognized by some overseas students in China, who vowed to call him "the godfather of studying abroad". As a teacher and businessman, Yu has developed New Oriental from a classroom and a training workshop for more than a dozen students into a huge educational group with influence and listing in the whole country, which is perhaps the most attractive place for him. When a person is regarded as a success, every story will become a footnote. In his speech, Yu often said that there are only two kinds of people whose success is inevitable. The first is that they have passed the severe test of life, and their success and failure have alternated repeatedly, and finally they have achieved greatness. Another has never experienced the ups and downs of life, but has reached the top level in technology. Admittedly, he undoubtedly belongs to the former. Yu was born in rural Jiangsu in the early 1960s. He is famous for his English training, but he failed in the national exam twice because of his poor English performance. He said that he has been studying English hard since then. 1980, Yu, who took the national examination for the third time, was finally admitted to the university. Ironically, he was admitted to the Department of Western Languages in Peking University. Even so, no one thought about what I would be like in the future. After entering Peking University, I dropped out of school for one year because of tuberculosis. Because Mandarin is not standard, he has to attend classes in different classes. Rustic and average IQ, I was recognized as an image at that time. Zhou Chenggang, a classmate of his senior three cram school and now the principal of Peking University New Oriental, later made fun of him. He worked hard for more than 20 years, but he was finally under his control. Yu Hongmin laughed at himself. During his five-year college career, everyone thought he was the most worthless one, and no girl ever looked at herself. These stories are often told to others by Yu in public. What he wants to express is that if you don't want to suffer, stupid birds fly first, and you have a chance of success. In fact, he didn't have any big entrepreneurial dreams at that time, but he was indeed a person who was willing to change his life. After graduating from college, most of Yu's classmates went abroad to study. Because of his poor academic performance, he had to stay in school as an ordinary teacher. In the era of "going to sea", this is a boring job for those who have been exposed to higher education. After three years of application, he was finally admitted to an American university. Success is always wrapped in all kinds of accidents, which is the initial motivation for the establishment of New Oriental. In order to save money to go abroad, Yu is building a training workshop submerged in the construction site. When I first talked about the rest, I was not a pure entrepreneur at first. 199 1 year, he was admitted to informed criticism by Peking University in the name of doing nothing, and he finally made up his mind to join the business community. In all fairness, neither Yu nor New Oriental formed any modern business logic and long-term planning in the early days. Yu even said that he sometimes regretted making New Oriental as big as it is today. His initial idea was to set up a boutique institution with an annual income of one or two million in Beijing, where the elites would concentrate and develop in a limited way, because the ideal could be realized in a small scale and it was easier to transform or give up. From extracurricular workshops to education groups, Yu's rich experience has always been regarded as a natural image propaganda film of New Oriental. He often excites the students of New Oriental with an enhanced version of Chicken Soup for the Soul, which increases the latter's worship of this brand. As of 1993, Beijing New Oriental School sponsored by others was formally registered. By the end of 1995, the number of students in New Oriental had exceeded 15000, with the advantage of seizing the market opportunity and gradually expanding the group of international students. Until this time, it was really "forced to go to Liangshan." /kloc-from 0/995 to 2000, many famous people, such as Du,,, Bao, He Qingquan, jiang bo, etc., were invited to join New Oriental to start a business together. "At that time, my ambition was too great, and now I am left with an unbearable burden. When you find yourself setting an unbearable goal for yourself, suffering and pain will come roaring. New Oriental is a road of no return, and I will go on. " This is a summary of entrepreneurial experience. In the future, I recalled that he chose to give up his job in Bell Laboratories, return to China and start a business, not because of Yu's business talent, but because of his sincerity and hard work. Simplicity has given Yu extraordinary cohesion and leadership. After attracting many full-time staff and forming a clear business model, the success of New Oriental seems logical. In 2006, New Oriental Education Technology Group was successfully listed on the new york Stock Exchange. 20 1 1, New Oriental has 2 million students, 15000 teachers, and its net profit is more than 3 billion. By the end of 20 10, overseas educational institutions listed in China, including Xueersi, Global IELTS and Xueda, had reached double digits. As I said, the expanded New Oriental has brought him more pressure. Now it is not the time to post a few humorous speeches and a few small advertisements all over the street and campus. I need to occupy the market for myself and New Oriental. "A turtle with a group of turtles to start a business" can't last long. Yu always knows where his talents and shortcomings are. At the end of last year, Chen Xiangdong became the CEO of New Oriental. Prior to this, New Oriental had been reorganized many times because of the remaining problems such as interest distribution and management authority. It needs to change from a family business with strong color to a big enterprise in the real market sense. After Chen Xiangdong took office, New Oriental quickly launched new services such as civil servant training, outstanding performance, bubble English, Magson international high-end English training, and tried to transform from an independent brand to a multi-brand brand brand, and put forward a series of optimization and reform programs, hoping to improve the operation and work efficiency of New Oriental. After the career entered a new turning point, I chose "decentralization". Yu said that he hopes to leave New Oriental one day, write books, travel, teach and even find an oasis in the desert. He is still a scholar. It's hard to imagine what it would be like if there were no relationship between New Oriental and Lao Yu one day, but what is certain is that New Oriental is not just Yu.