It's a little late! But now some far-sighted parents have begun to cultivate their children's economic thinking from an early age.

British economist Joan? Robinson, on the other hand, said, "Studying economics is just to avoid being fooled by economists."

Children live in a commercial and economic society. In their minds, restaurants, supermarkets, hotels, banks, insurance … these commercial activities are as natural as air and water.

And learning a little economics can let children know the operating principle behind it and understand the problem more thoroughly.

Actually, economics is no stranger. It is hidden in every curiosity of children about the world:

Why should milk be put in a square box and coke in a round bottle?

Is it cost-effective to choose large fries or small fries?

Why do mom and dad go to work instead of staying at home with me all the time?

Everyone else has it, so why not buy it for me?

……

I remember Buffett was once asked: "How old are children, can parents tell them the truth about money and investment?"

His answer is: "The sooner the better."

Buffett's investment talent was cultivated bit by bit in the reading and life of financial and business books under the guidance of his father when he was a child.

When do you want your children to receive such education?

I think: the sooner the better. Grasp the critical period of the formation of children's outlook on life values, cultivate children's economic mind from an early age, and master the password of wealth.

But economics is a bit difficult. How to make children understand and be interested in listening?

I saw a set of Economics of Storytelling (all 20 volumes) two weeks ago. I use 20 short stories to explain the easy-to-understand principles of economics, so that children can learn about "money" The Secret Behind at an early age.

Professor Lin Yifu from Peking University and others jointly recommended this book.

A set of economic enlightenment books that children must read.

Each set of books, with common phenomena in life, blends into the story to start the enlightenment of economics, which is very easy to understand.

For example, why do parents have to work together at home? Why are KFC everywhere on the street? ……

These life phenomena, children can answer from the perspective of economics:

Mom and dad do housework together because "division of labor and cooperation" can make everyone concentrate on what they are good at, and the efficiency is greatly improved.

KFC can be seen everywhere, because chain operation is a factor of large-scale expansion. When the brand develops to a certain extent, many stores will be opened.

Starting from the phenomenon of life, let children understand the knowledge of division of labor and cooperation, process change, platform model, liquidity, statistics, market competition, scene marketing, sunk cost, risk prevention and control, etc.

These knowledge points still look very profound. Are you worried that children are not interested?

This set of picture books uses 20 stories and 20 business cases to help children understand economic concepts and apply them to their lives.

By telling stories, I explained the 20 core business knowledge that children must know in their future growth, covering ten major industries such as catering, food, planting, retail, manufacturing, trade and finance.

For example, "Sunk Cost" says "Little Bear learns to sell fish". Teddy Bear helps his parents go to the market to buy fish. I didn't sell any of them because I didn't have the courage to sell them loudly.

Teddy bear is in a hurry, the fish is not fresh, and it can't be sold tomorrow. Thinking of the hard work of mom and dad fishing and the difficulties on the road, he shouted at the top of his lungs: "Today's special fresh fish is free.

Although the first day of 0 income, but gained a lot of customers!

In the process of selling fish, Di Zi put down his psychological burden and turned the unsalable fresh fish (sunk cost) into the optimal decision in time, which is a manifestation of growth and problem solving.

For example, talking about "process transformation"-"The Secret of Fast Food Restaurant", chocolate and Hu Xiaoha went to a restaurant to eat, and found different needs in the process of waiting for the meal.

The traditional service process has been reformed, and the speed of serving customers has been greatly accelerated.

After reading this book, children can understand how to "find problems", propose solutions, "implement solutions" and "process transformation".

This is just like the problems we encounter in life. Analysis is more important than method.

At the same time, each book has a "summary" of economic principles. Through comparison and charts, children can see at a glance, and adults can also benefit a lot from studying with their children.

For example, compare traditional restaurants with fast food restaurants.

For example, banks that let money flow.

Storytelling Economics consists of 20 volumes, each with a theme, to help children fully understand 20 important economic concepts in commercial society, such as catering, food, planting, retail, manufacturing, trade, finance, service and media.

Compared with other financial and business enlightenment books, it is more intimate that it not only has illustrated economic story books, but also comes with a set of financial and business audio lessons worth 79 yuan.

This book includes an exchange card.

There are exclusive exchange codes and operating procedures on the back.

This set of books has been highly recommended by Fan Deng, a famous economist, dean of Peking University Research Institute and professor of Tsinghua University Institute of Economics and Management. It is considered to be a must-read for children's economic enlightenment.

This set of books allows children to understand money from a macro perspective and observe the flow of money.

Raise the education of "money" to the height of economics, and cultivate children's overall thinking and overall view on the basis of helping children establish a correct view of money.

This coincides with the view of economist Xue Zhaofeng in the Qipa talk show.

I believe every parent wants to give their children the best gift.

20 volumes of Economics of Storytelling, suitable for children aged 5~ 10. Original price 320 yuan, group purchase price 169 yuan. This story picture book can send practical thinking patterns to children.

Note: One card has one redemption code, and the redemption code can only be redeemed once on one device, and repeated redemption is invalid. Keep the card in case you can't find the course entrance and scan the code again to retrieve it.

The economics of storytelling

(20 volumes in total)

Original price: 320 yuan.

Group purchase price: 169 yuan

Great value for 79 yuan's audio course.