Ideological and political education is a basic work in the construction of spiritual civilization in China, and it is necessary to maintain the advanced nature of keeping pace with the times through continuous innovation of methods. In particular, it is necessary to enhance the sense of the times, pertinence, effectiveness and initiative of ideological and political education methods. The present situation and problems of innovation of ideological and political education methods in China. Ideological and political education is still a young subject, and the research on ideological and political education methods is still in the exploratory stage. Since 2000, the theoretical research results of innovation in ideological and political education methods have only been published on China HowNet. 1. New Problems Faced by Ideological and Political Education in the Realistic Environment (1) Influence of Diversification of Stakeholders On the whole, China's ongoing socialist economic system reform conforms to the fundamental interests and long-term interests of all the people, but the contradiction between the difficulty of equalization of interests and the pursuit of fairness always exists. At the same time, the independence, selectivity, variability and difference of people's ideological activities are also increasing; It increases the difficulty of ideological and political education and puts forward urgent requirements for ideological and political education and its method innovation. (2) The trend of economic globalization is impacting the process of world economic integration, Chinese and Western cultures are blending with each other, and the confrontation between different ideologies will become more intense. Ideological and political education is in a complicated and changeable international environment. Western countries publicize their political thoughts with the help of economic advantages, and their attempts to evolve their thoughts have never changed. (C) the impact of multimedia development

Multimedia images with novel means of communication, high speed and wide coverage are a double-edged sword. While bringing convenience to ideological and political education, it also impacts the mainstream ideology and culture and interferes with the formation of people's correct world outlook, outlook on life and values.

Second, innovative ways of ideological and political education

( 1)? Inherit the tradition and bring forth the new? Innovation based on inheritance has been proved to be an effective method of ideological and political education by practice. The innovation of ideological and political education methods can not be separated from the inheritance of excellent parts of traditional education methods. At the same time, we should learn from western scientific achievements, such as moral discussion, value clarification and social learning. These methods are worth learning, and they are worth learning from ideological and political education methods. ?

(3) Measures to simultaneously use and supervise multimedia media.

(D) Realize the transformation from one-way to interactive? Traditional one-way ideological and political education focuses on knowledge indoctrination. Under the influence of people-oriented thought, the rationality of this working method is facing severe challenges. So general indoctrination and preaching can hardly play the role of ideological and political education? Only one-way injection, mandatory orders will seriously dampen and suppress the initiative and enthusiasm of the educated. The subject and object of ideological and political work are both people, who have subjective consciousness and initiative, and their roles are often exchanged. Only by realizing the coordination between the two can we achieve the educational goal. Therefore, ideological and political work can only be based on? On the basis of equal communication between objects, good results will be achieved through two-way communication and coordination. With the continuous improvement of people's subjective consciousness and equality consciousness under the condition of market economy,

It is particularly necessary to advocate an equal and two-way communication mode in ideological and political work. Therefore, the relationship between subject and object must develop from one-way education to interactive communication.

(5) Ideological and political education team building. ? The construction of ideological and political education team, especially to build a team of high-quality ideological and political education experts and scholars, and play its core role in leading the innovation of ideological and political education methods. They can use long-term accumulated theoretical knowledge and practical experience to make wise analysis of many hot issues with a fair and objective attitude and position, and can produce irreplaceable persuasiveness and influence, so as to achieve twice the result with half the effort. As far as the object of ideological and political education is concerned, it is also necessary to give full play to subjective initiative as much as possible, understand the authenticity of information disseminated by mass media in various ways, master a certain ability to effectively use media and treat information correctly, and use what they have learned and mastered to influence other members of society under certain conditions. In fact, in this case, the object of ideological and political education also acts as an educator. In fact, there is no clear boundary between ideological and political educators and ideological and political education objects. They can be exchanged.

(6) Pay attention to practice and exercise? The so-called practical exercise is to organize and guide people to actively participate in various practical activities and constantly improve people's ideological consciousness and cognitive ability, that is, to transform the objective world while transforming the subjective world. On the one hand, whether ideological and political education is effective or not really changes people's thoughts, viewpoints and positions is finally reflected in people's practical behavior. On the other hand, practical activities are the only way to improve people's ideological awareness and cognitive ability, and to form and consolidate noble moral character and behavior habits that are consistent with words and deeds. Combine solving ideological problems with solving practical problems. Only in this way can we do it.

Both pragmatic and pragmatic. Only in this way can we achieve real and lasting results. If we only pay attention to solving ideological problems, but not to solving practical problems, ideological and political work will form empty preaching or wishes, so that we will not suffer. Therefore, we must guide the educational objects to actively participate in social practice, instill them in activities, and combine things with practice, so as to cultivate good ideological and moral quality and good behavior habits in the activities of doing a good job in socialist construction. Only in this way can ideological and political education be truly effective.