1. Make a website: it is mainly a portal website belonging to education and training institutions, showing the general situation of the school, teachers, courses, environment, enrollment, employment and so on to the target students in an all-round way. But it needs to spend a lot of money to build, maintain and promote the website.
2. Search engine: Search engine promotion mainly attracts potential students to know their website information by purchasing the specific keyword rankings or positions of search engines, which is a more effective and direct promotion method.
3. Website cooperation: mainly cooperate with some relatively large training and enrollment websites with better services, and use the platform and services of the training network to attract students. Paying a few annual fees and enrollment agency fees can bring good students, which is a network promotion method with high cost performance and saving manpower investment.
4. Website advertising: Advertising is mainly carried out on well-known websites to attract target groups interested in school training programs. This kind of promotion is more expensive and suitable for brand advertising.