Shandong University Tourism Management Professional Course This major is the main course.
The main courses of tourism management major mainly include: introduction to management, microeconomics, macroeconomics, database management, introduction to tourism, tourism economics, hotel management principles, tourism development, travel agency management, accounting of tourism enterprises, and introduction to tourism law.
Overall arrangement of teaching process and credits
This major offers five categories: public basic courses, specialized courses, specialized elective courses and excellent elective courses. Among them, the public basic compulsory course must complete 946 hours, 57 credits, 13 courses; Professional basic course 808 hours, 34 credits, 9 courses; 378 hours of specialized courses, 14 credits, 5 courses; Professional elective courses must be completed for 530 hours and 30 credits; Excellent elective courses must complete 180 class hours and 10 credits. The total number of courses in the academic system is 27, and the courses available for students are about 3 1. Among them, professional elective course 2 1, excellent elective course 10. The rated total hours of all courses are 2762; The total credit grade of the course is 162. (See table for details)
Six, other teaching links
In addition to the military training arranged by various majors in the school and a certain number of weeks of labor classes, it also includes the following teaching links:
Teaching practice: including skill practice and management practice. Skills practice is generally arranged in the fourth semester, with a total class time of about 12 weeks, which requires familiarity with the basic business, operation mode and main skills of tourism enterprises, especially tourist hotels; Management practice is graduation practice, which is arranged in the eighth semester and lasts for 6- 10 weeks.
Thesis: arranged in the eighth semester, the time is 8 weeks. Write graduation thesis under the guidance of the teacher and defend the thesis before graduation. The topic of the paper is consistent with my professional direction, which requires correct viewpoints, strict logic, fluent words and informative materials, and has certain theoretical depth and application value.
Introduction to main courses
Course number:
Course Name: Introduction to Tourism
English Name: Tourism Introduction
Class hours per week: 3
Credits: 3 credits
Introduction to Tourism is a professional basic course for students majoring in tourism management. Through the study of this course, students can have a deeper understanding of the basic knowledge and content of tourism, such as the emergence and development of tourism, tourists, tourism resources, tourism planning, tourism and tourism market, and lay a good foundation for learning other professional courses of tourism management.
Textbook: Introduction to Tourism, edited by Wang Degang, Shandong University Press 1995.
Course number:
Course Name: Tourism Economics
English name: Tourism Economics
Class hours: Wednesday
Credits: 3 credits
Abstract: Tourism economics is a professional basic course for students majoring in tourism management. The main contents include the formation and development of tourism economy, the nature and characteristics of tourism economy, the signs of tourism industrialization, tourism products and development, tourism demand and supply, tourism market and development, tourism product prices and strategies, tourism income and distribution, tourism economic benefits, tourism economic structure, tourism economic development model and so on. Through the study of this course, students can systematically master the basic theories and methods of tourism economics and lay a good foundation for learning other professional courses.
Textbook: Tourism Economics, edited by Luo. Higher Education Press 1998.
Course number
Course Name: Principles of Hotel Management
English name: Theory of Hotel Management
Class hours: Wednesday
Credits: 3 credits
Content abstract: Hotel management principle is a professional basic course for students majoring in tourism management. Through the study of this course, students can systematically master the basic principles and methods of hotel management and lay the foundation for studying other professional courses of hotel management. The main contents of this course include the basic theory of hotel management, the nature and characteristics of China tourist hotels, the quality of hotel managers, hotel management functions, hotel management decisions and plans, hotel organization management, hotel service quality management, hotel information management, hotel legal system construction and safety management.
Textbook: Introduction to Hotel Management, Ji Xiaoqing, Shandong University Press 1998.
Course number:
Course Name: Tourism Development
Chinese name: tourism development
Class hours per week: 3
Credits: 3 credits
Abstract: Tourism development is a professional basic course for students majoring in tourism management. The contents of this course include the basic principles and general procedures of tourism development, the evaluation and demonstration of tourism development conditions, the basic contents of tourism planning, the basic operating procedures of tourist areas and tourist area development, the principles and methods of human landscape construction, the demonstration and input-output analysis of large-scale amusement and entertainment projects, etc.
Textbook: Tourism Development Wang Degang Shandong University Press 1998
Course number:
Course Name: Travel Agency Management
English Name: Travel Agency Management
Class hours per week: 3
Credits: 3 credits
Introduction: Travel Agency Management is a professional basic course for students majoring in tourism management. The main contents of this course include the nature and characteristics of travel agencies, classification and establishment of travel agencies, demand analysis of travel agencies, demand management of travel agencies, supply of travel agencies, competition and competition strategies of travel agencies, and service management of travel agencies.
Textbook: Travel Agency Management, edited by Li Ding, Higher Education Press 1998.
Course number:
Course Name: Tourism Enterprise Accounting
English name: Accountancy of Tourism Business
Class hours per week: 3
Credits: 3 credits
Abstract: Tourism enterprise accounting is a professional basic course for students majoring in tourism management. The main contents of this course include introduction, accounting of monetary funds and accounts receivable of tourism enterprises, accounting of foreign investment of tourism enterprises, accounting of fixed assets of tourism enterprises, accounting of liabilities of tourism enterprises, accounting of profits and losses of tourism enterprises and financial reports of tourism enterprises.
Textbook: Wang Chenguang, Accounting for Tourism Enterprises, etc. Shandong University Press 1999.
Course number:
Course Name: Introduction to Tourism Law
English Name: Tourism Law
Class hours per week: 2
Credits: 2
Introduction to Tourism Law is one of the basic courses for students majoring in tourism management. Through the study of this course, students can systematically master the basic theory and application of tourism law, and lay a good legal foundation for students to work in the tourism industry after graduation. The main contents of this course include tourism development and tourism legislation, tourism management legal system, tourism legal system and international tourism legal system.
Textbook: A Course of Tourism Law edited by Jiao Chenghua Higher Education Press 1998.
Course number:
Course Name: Hotel Business Management
English Name: Hotel Business Management
Class hours per week: 3 (one academic year)
Credit: 8
Content abstract: Hotel management is one of the professional courses for students majoring in tourism management. This course mainly includes hotel catering management, hotel lobby management, hotel room management, hotel entertainment management and other related hotel specific business management. Through the study of this course, students can systematically master the theories and methods of specific business management in hotel management, and lay a good foundation for students to engage in hotel management after graduation.
Textbook: self-edited handout.
Course number:
Course Name: Tour Guide Business
English name: tour guide business
Introduction: Tour guide business is one of the professional courses for students majoring in tourism management. The main contents of the course include the basic qualities that a tour guide should have, the contents and working procedures of tour guide business, and the skills of tour guide business.
Class hours: Tuesday
Credits: 2 credits
Textbook: Tour Guide Business Tourism Education Press of National Tourism Administration 1999
Course number:
Course Name: Tourism Marketing
English Name: Tourism Marketing
Class hours per week: 3
Credits: 3 credits
Abstract: Tourism marketing is one of the important courses of tourism management specialty. The main contents of this course include environmental analysis, market investigation and forecast, market segmentation and target market selection, marketing strategy, etc. Through the study of this course, students can systematically master the basic theory and concrete practice of tourism marketing, and learn to use what they have learned to open up the market and adapt to the environment in the increasingly competitive tourism market.
Textbook: Tourism Marketing, edited by Zhao Xiping, Higher Education Press 1998.
Course number:
Course Name: Tourism Psychology
English Name: Tourism Psychology
Class hours per week: 3
Credits: 3
Abstract: Tourism psychology is one of the important courses for students majoring in tourism management. This course mainly includes the introduction of tourism psychology, tourist psychology, tourism enterprise management psychology, tourism enterprise service psychology and so on. Through the study of this course, students can understand the needs and motivations of tourists, and the influence of tourists' perception, personality and attitude on their tourism decisions. By mastering the psychology of tourists, tourism professionals makes his work more predictable and targeted, laying a solid foundation for students to engage in tourism management after graduation and improving management level.
The main courses of this major
The main courses of tourism management major mainly include: introduction to management, microeconomics, macroeconomics, database management, introduction to tourism, tourism economics, hotel management principles, tourism development, travel agency management, accounting of tourism enterprises, and introduction to tourism law.
Verb (abbreviation of verb) teaching process and overall arrangement of class hours
This major offers five categories: public basic courses, specialized courses, specialized elective courses and excellent elective courses. Among them, the public basic compulsory course must complete 946 hours, 57 credits, 13 courses; Professional basic course 808 hours, 34 credits, 9 courses; 378 hours of specialized courses, 14 credits, 5 courses; Professional elective courses must be completed for 530 hours and 30 credits; Excellent elective courses must complete 180 class hours and 10 credits. The total number of courses in the academic system is 27, and the courses available for students are about 3 1. Among them, professional elective course 2 1, excellent elective course 10. The rated total hours of all courses are 2762; The total credit grade of the course is 162. (See table for details)
Six, other teaching links
In addition to the military training arranged by various majors in the school and a certain number of weeks of labor classes, it also includes the following teaching links:
Teaching practice: including skill practice and management practice. Skills practice is generally arranged in the fourth semester, with a total class time of about 12 weeks, which requires familiarity with the basic business, operation mode and main skills of tourism enterprises, especially tourist hotels; Management practice is graduation practice, which is arranged in the eighth semester and lasts for 6- 10 weeks.
Thesis: arranged in the eighth semester, the time is 8 weeks. Write graduation thesis under the guidance of the teacher and defend the thesis before graduation. The topic of the paper is consistent with my professional direction, which requires correct viewpoints, strict logic, fluent words and informative materials, and has certain theoretical depth and application value.
Seven. Introduction to main courses
Course number:
Course Name: Introduction to Tourism
English Name: Tourism Introduction
Class hours per week: 3
Credits: 3 credits
Introduction to Tourism is a professional basic course for students majoring in tourism management. Through the study of this course, students can have a deeper understanding of the basic knowledge and content of tourism, such as the emergence and development of tourism, tourists, tourism resources, tourism planning, tourism and tourism market, and lay a good foundation for learning other professional courses of tourism management.
Textbook: Introduction to Tourism, edited by Wang Degang, Shandong University Press 1995.
Course number:
Course Name: Tourism Economics
English name: Tourism Economics
Class hours: Wednesday
Credits: 3 credits
Abstract: Tourism economics is a professional basic course for students majoring in tourism management. The main contents include the formation and development of tourism economy, the nature and characteristics of tourism economy, the signs of tourism industrialization, tourism products and development, tourism demand and supply, tourism market and development, tourism product prices and strategies, tourism income and distribution, tourism economic benefits, tourism economic structure, tourism economic development model and so on. Through the study of this course, students can systematically master the basic theories and methods of tourism economics and lay a good foundation for learning other professional courses.
Textbook: Tourism Economics, edited by Luo. Higher Education Press 1998.
Course number
Course Name: Principles of Hotel Management
English name: Theory of Hotel Management
Class hours: Wednesday
Credits: 3 credits
Content abstract: Hotel management principle is a professional basic course for students majoring in tourism management. Through the study of this course, students can systematically master the basic principles and methods of hotel management and lay the foundation for studying other professional courses of hotel management. The main contents of this course include the basic theory of hotel management, the nature and characteristics of China tourist hotels, the quality of hotel managers, hotel management functions, hotel management decisions and plans, hotel organization management, hotel service quality management, hotel information management, hotel legal system construction and safety management.
Textbook: Introduction to Hotel Management, Ji Xiaoqing, Shandong University Press 1998.
Course number:
Course Name: Tourism Development
Chinese name: tourism development
Class hours per week: 3
Credits: 3 credits
Abstract: Tourism development is a professional basic course for students majoring in tourism management. The contents of this course include the basic principles and general procedures of tourism development, the evaluation and demonstration of tourism development conditions, the basic contents of tourism planning, the basic operating procedures of tourist areas and tourist area development, the principles and methods of human landscape construction, the demonstration and input-output analysis of large-scale amusement and entertainment projects, etc.
Textbook: Tourism Development Wang Degang Shandong University Press 1998
Course number:
Course Name: Travel Agency Management
English Name: Travel Agency Management
Class hours per week: 3
Credits: 3 credits
Introduction: Travel Agency Management is a professional basic course for students majoring in tourism management. The main contents of this course include the nature and characteristics of travel agencies, classification and establishment of travel agencies, demand analysis of travel agencies, demand management of travel agencies, supply of travel agencies, competition and competition strategies of travel agencies, and service management of travel agencies.
Textbook: Travel Agency Management, edited by Li Ding, Higher Education Press 1998.
Course number:
Course Name: Tourism Enterprise Accounting
English name: Accountancy of Tourism Business
Class hours per week: 3
Credits: 3 credits
Abstract: Tourism enterprise accounting is a professional basic course for students majoring in tourism management. The main contents of this course include introduction, accounting of monetary funds and accounts receivable of tourism enterprises, accounting of foreign investment of tourism enterprises, accounting of fixed assets of tourism enterprises, accounting of liabilities of tourism enterprises, accounting of profits and losses of tourism enterprises and financial reports of tourism enterprises.
Textbook: Wang Chenguang, Accounting for Tourism Enterprises, etc. Shandong University Press 1999.
Course number:
Course Name: Introduction to Tourism Law
English Name: Tourism Law
Class hours per week: 2
Credits: 2
Introduction to Tourism Law is one of the basic courses for students majoring in tourism management. Through the study of this course, students can systematically master the basic theory and application of tourism law, and lay a good legal foundation for students to work in the tourism industry after graduation. The main contents of this course include tourism development and tourism legislation, tourism management legal system, tourism legal system and international tourism legal system.
Textbook: A Course of Tourism Law edited by Jiao Chenghua Higher Education Press 1998.
Course number:
Course Name: Hotel Business Management
English Name: Hotel Business Management
Class hours per week: 3 (one academic year)
Credit: 8
Content abstract: Hotel management is one of the professional courses for students majoring in tourism management. This course mainly includes hotel catering management, hotel lobby management, hotel room management, hotel entertainment management and other related hotel specific business management. Through the study of this course, students can systematically master the theories and methods of specific business management in hotel management, and lay a good foundation for students to engage in hotel management after graduation.
Textbook: self-edited handout.
Course number:
Course Name: Tour Guide Business
English name: tour guide business
Introduction: Tour guide business is one of the professional courses for students majoring in tourism management. The main contents of the course include the basic qualities that a tour guide should have, the contents and working procedures of tour guide business, and the skills of tour guide business.
Class hours: Tuesday
Credits: 2 credits
Textbook: Tour Guide Business Tourism Education Press of National Tourism Administration 1999
Course number:
Course Name: Tourism Marketing
English Name: Tourism Marketing
Class hours per week: 3
Credits: 3 credits
Abstract: Tourism marketing is one of the important courses of tourism management specialty. The main contents of this course include environmental analysis, market investigation and forecast, market segmentation and target market selection, marketing strategy, etc. Through the study of this course, students can systematically master the basic theory and concrete practice of tourism marketing, and learn to use what they have learned to open up the market and adapt to the environment in the increasingly competitive tourism market.
Textbook: Tourism Marketing, edited by Zhao Xiping, Higher Education Press 1998.
Course number:
Course Name: Tourism Psychology
English Name: Tourism Psychology
Class hours per week: 3
Credits: 3
Abstract: Tourism psychology is one of the important courses for students majoring in tourism management. This course mainly includes the introduction of tourism psychology, tourist psychology, tourism enterprise management psychology, tourism enterprise service psychology and so on. Through the study of this course, students can understand the needs and motivations of tourists, and the influence of tourists' perception, personality and attitude on their tourism decisions. By mastering the psychology of tourists, tourism professionals makes his work more predictable and targeted, laying a solid foundation for students to engage in tourism management after graduation and improving management level.