L 'Oré al's brands include HR (Helena Rubinstein), Lancome (Lancome), Yves Saint Laurent (YSL 'Oré al YSL's brand, Saint Laurent), Biotherm (Biotherm), Kiehl's (Kiehl's), Yuxi (Yuxi), L 'Oré al Paris (L 'Oré al Paris), Jazz USA and Canil.

Brand characteristics

L 'Oré al Group was founded in 1907, and its brand originated from the pharmacist Eugè ne Schuller, who extracted a component that can be used as hair dye from plants and named it L 'Oré al. A few years later, as a company, L 'Oreal entered the world beauty industry. The main products are cosmetics, hair dyeing appliances, skin care products, make-up, perfume, skin disease research, medicines, high-end consumer goods and so on.

The most impressive thing about L 'Oré al is that it invited the movie star Gong Li as its image representative, and successfully opened the China market with the advertisement "L 'Oré al Paris, you mean owned".