News planning should achieve "three closeness"
The core of "three closeness" is to be close to the masses, and news should be close to the masses. First, we should report more things about the masses, second, we should report more things that the masses care about, and third, we should consider the acceptance habits of the masses in the way of reporting, which should be beautiful and easy to read. In news planning, Heze Daily always insists on meeting readers' information needs in the first place, and strives to find the intersection of the central work of the Party Committee and readers' concerns, and to find the best angle to cut into the news, so as to make current political news look good. The key is to determine the appropriate reporting topics and choose novel reporting methods.
At the end of 2003, Shandong Provincial Party Committee decided to implement the strategy of "breaking through Heze" and held a site meeting to accelerate the development of Heze. How to report this event well has become a topic of great concern to the editorial board of the newspaper. At that time, the provincial party Committee proposed that eight economically strong counties (cities) in the eastern developed areas should help eight counties in Heze. This newspaper sent reporters to eight counties, cities and counties in the east in time to report on their implementation of the provincial party Committee's decision. The reason for this is that local readers are not familiar with the situation in the eight eastern cities and have a desire to know about the situation in the eight cities. Comparing the work of helping cities with the work of the assisted counties can arouse readers' interest in reading. After the publication of this group of reports, it aroused strong repercussions among readers and was well received by readers.
The series of work reviews published by Heze Daily in early 2006 are also relatively successful news planning. At that time, Heze Municipal Party Committee and Municipal Government held successive meetings to plan the work in 2006. In order to give readers a general idea from many reports, this newspaper turned the work arrangements of the municipal party Committee and the municipal government into comments and published them in a prominent position in the first edition. These comments are concise, profound and novel, attracting readers' attention.
In recent years, newspapers have reported a series of reports, such as "Heze farmers work in Beijing", "See how other places develop service industries" and "Pay attention to small economic sectors". These reports are not only the focus of the party Committee and government, but also the focus of readers' attention. The report is rich in content and novel in form, and has achieved good publicity effect. At present, Heze Daily can basically launch one or two key plans every month, which not only enriches the layout of the newspaper, but also improves the quality of the newspaper.
Ensuring "Three Closeness" with Assessment System
There are many reasons for the long-standing tendency of party newspapers to run newspapers divorced from the masses, among which the impetuous mentality and style of interviewers are more obvious. In order to make journalists sink into the masses, besides continuing Marxist journalism education, it is also a very necessary choice to establish an effective assessment system and "force" journalists to sink.
Shortly after the publication of Heze Daily, a set of professional assessment system for editors was established. Over the years, this assessment system has been continuously improved, which has played a great role in mobilizing the enthusiasm of editors and improving the quality of running newspapers. In order to urge reporters to cover at the grass-roots level, the assessment system stipulates the basic number of "grass-roots manuscripts" for each reporter. If they can't finish it in that month, they will be punished. The so-called grass-roots draft refers to news from enterprises or villages with a sense of scene. If the reporter can't go to the scene to interview, such news can't be written. After the implementation of this system, journalists generally feel pressure, and some journalists who have not been at the grassroots level for a long time have to change their previous interview habits.
Another reason why it is difficult for journalists to go deep into the grassroots is that it takes time, energy and money to interview at the grassroots level, and "efficiency" is not as good as meeting leaders. In 2007, when revising the assessment system, the newspaper stressed that when evaluating the manuscript grade and selecting the good manuscripts of the month, it is necessary to look up at the manuscripts collected and written from the grassroots and give them an appropriate tilt to ensure that journalists who go deep into the grassroots can get benefits. At present, the state of "writing grass-roots stories at a loss" has been basically reversed, and the enthusiasm of journalists to cover grass-roots stories has generally improved.
Guiding "Three Closeness" with Column Setting
The column is the "wind vane" for reporters to interview. What kind of column does the reporter write? In recent years, newspapers have guided reporters to interview through the setting of columns, and achieved good results.
In 2006, the construction of new socialist countryside was started, and newspapers carried out large-scale publicity on it. After reporting the measures of building new countryside in counties and districts, how to further promote publicity has become a key issue for newspapers. After careful discussion, the newspaper decided to set up a column "What's new in the countryside" in the news section, specifically reporting new people and new things in the new rural construction, and asked reporters to go deep into the countryside and the scene, paying attention to writing more and writing less. Since this column was opened in the second half of 2006, more than 50 articles have been published. Readers generally reflect that these articles are solid and readable, and they are excellent reports on the construction of new countryside. The monthly evaluation group of the Party newspaper of the Propaganda Department of the Provincial Party Committee also spoke highly of this column.
Since 2003, the fourth edition of the newspaper has been set as a "social life" special edition, and the layout has been positioned as "reporting people's own affairs". According to this orientation, this edition has set up some columns, such as people's stories, social photos, news hotline, enthusiastic through train, various world situations, report echoes and so on. To do a good job in reporting people's topics, we must first understand the lives of the people, know what they want and need, and cultivate deep feelings with the people. As a result, this newspaper launched an experience interview activity to let reporters be soldiers, policemen, migrant workers and cleaners for a day. Journalists go deep into the grassroots, eat, live and work with the masses, experience their lives, understand their thoughts, find their bright spots, and truly reproduce their lives with words. The manuscript written in this way has sincere feelings, solid content, novel form, strong closeness, strong readability and strong interest, and has been widely praised by readers.