Different aspirations but different ways, and there are more than half sentences. As a team leader, emphasize that team members should have the motivation to start a business and be their own bosses, while the team members you are looking for just want to get jobs, get wages and get insurance; Emphasizing that there must be gains and losses, more work and more gains, he only makes direct sales with the idea of making money quickly and easily; You believe that great achievements are great hardships, but he is a visionary who gets something for nothing and gets something for nothing. The pattern people have formed over the years is: going to school-looking for a job-getting paid-working-retiring-getting old-age insurance. The society has developed and changed from a planned economy to a market economy. People don't adapt: competition for posts-competition for posts-salary-basic salary+bonus (most of them are closed). More unsuitable: starting a business-no one pays, be your own boss. In view of the risks, many people prefer to go to work on time from nine to five with a monthly salary of 1000 yuan.
Such diametrically opposed values doomed you to go your separate ways from the beginning. Therefore, it is suggested that when looking for a partner, first confirm whether your partner's values are consistent with yours, or whether you can influence his values.
2. Relationship dislocation
Direct selling is a special industry, which emphasizes personal connections. Moreover, what people emphasize is partnership. However, many people are stuck in the traditional interpersonal orientation. They think that people are more about the relationship between leaders and being led, the relationship between bosses and migrant workers, and the relationship between mentoring. Therefore, some team organizers regard themselves as leaders and the team as tools, criticizing, accusing and even insulting team members; Force team members to obey blindly without consultation; Team leaders are unfair, shirk their responsibilities when something goes wrong, and dare not take responsibility. The whole team is in a chaotic situation where managers are not in charge, arguing, quarreling and blocking. Some departments affectionately call * * * "Mommy", which sounds very kind, causing a sense of immediate family members to easily form the fact that "fighting is love, not fighting is evil", and there have been accusations and abuse.
The tension in a relationship is given by the orientation of the relationship. I advise the dealer friends who are now team organizers that you are actually just a dealer, and you are only their direct or indirect references relative to the team members. At the same time, as a qualified direct seller, you can't think that your referees should be obliged to help you solve various problems in the market, let alone ask the team to help you sell or deliver goods. Please maintain a friendly partnership and jointly develop direct selling business in an atmosphere of mutual assistance is the right way.
3. Liberalism
Direct selling is a profession with low threshold. Therefore, anyone can participate. Many people who have not worked long hours, retired, laid off and can't find a job have entered direct sales. But their thoughts have not changed, and many bad habits have not changed. If people have a curious nature, they like to say that their parents are short, the price of gas has gone up again, and so-and-so has lost money in business! It is more a matter between people, and most of it is unfounded liberalism. Because there is no wind and waves three feet high. And some * * * participate in it, just to "become one with the masses". Some * * * don't participate but don't object, "let it go". Some * * * don't like this kind of thing, but they can't help it, and they are afraid of offending people, so they have to "stay at a respectful distance from others."
Liberalism in the team is very harmful. It is a corrosive agent, leading to team disintegration, lax relationship, negative work and disagreement. Make the team lose strict organization and discipline. As a result, the wild goose shadow flew away and broke up in discord.
4. There is no outline for training
There is a saying in the direct selling industry that "a meeting will happen, but it will not happen without a meeting". Meetings are training. The meetings of many departments mainly focus on "sharing mental journey and introducing products". Sharing can be exciting, but it is often "no action after passion". Introducing products often exaggerates the effect and forces sales promotion. Consumers don't like selling.
And * * * ignores the character and personality education in training; Neglect the training of sales concepts and methods. When the salesman was rejected in many sales promotion, he could not get the guidance of the method and spiritual support, so he had to give up.
5. Illegal speculation
The direct selling industry has a successful model: replication.
There is also an unwritten rule in the direct selling industry: the teacher is the first to join. The teacher teaches the students the truth. It also formed the teaching before learning. There is only a few days' difference in the time for everyone to enter one after another, so teachers are always "learning while teaching" and students are inevitably "creating", which often leads to repetition and variation at the first level. The operation after mutation and replication does not conform to the company system, the market rules and the interests of dealers, and there have been a large number of incidents of "grabbing names, hoarding goods, selling at reduced prices and losing money".
Many direct sellers invest in hoarding goods, but in the end they lose their names and money. So it appeared: people who dared to make money sprouted the idea of "there is no money here, but there is a place to make money", and then changed companies and started again; Timid people who have no money go home to rest with the mentality that they can't afford to lose and can't afford to hide; If you encounter unreasonable people, you will rush directly to the teacher's house to force a return.
This kind of irregular operation is more harmful, which will eventually develop into hype, eventually disappear and the team will die. Therefore, it is necessary to emphasize the importance and quality of training from the beginning, so as not to accumulate into a scourge.
6. Market competition
Enterprises active in the direct selling market in China have different systems, diverse products and high and low prices. In the face of fierce market competition, some * * * lack mental preparation and are at a loss to "put out the fire" everywhere; Some * * * adopt an "ostrich" policy, and team members are not allowed to talk about other companies, and books and magazines containing information about other companies are not allowed. Make team members have no "discrimination and immunity". I met a * * * who started his own business as a direct seller after working in an institution or enterprise. He often tells partners in combination with market conditions: the difference between direct selling and pyramid selling; The difference between entrepreneurship and employment; The difference between promotion and promotion; Different ideas and common sense, such as different values, different choices and different results, improve the discriminating ability of partners and enhance their immunity, and the team members lose little in the fierce competition. The backbone (* * *) has not been lost, but has brought the surrounding partners closer. The direct selling education center collects volunteers who are determined to contribute to the healthy development of the direct selling industry for the society.
7. Lack of model
There are various direct selling companies in the direct selling industry; Every direct selling company has its own bonus system; Sell all kinds of products. As a manufacturer, direct selling companies encourage dealers to "let a hundred flowers blossom and a hundred schools of thought contend". Dare to try to run it in your own way. This determines some successes and some failures. So there is the "28 Law of 80:20"; There is a saying that "95% of wealth is in the hands of 5% of people".
A successful enterprise must have its own successful model. Third-rate enterprises sell products, second-rate enterprises sell brands, first-class enterprises sell culture, and first-class enterprises sell models. This argument is very reasonable.
There is a common shortcoming in the direct selling industry, that is, "production and sales are out of touch". Direct selling companies are manufacturers, regardless of sales; Dealers are falling apart. This makes many direct selling enterprises (including systems) have no unified mode of thinking (entrepreneurial concept, moral norms); There is no uniform behavior pattern (code, articles of association, discipline); There is no unified operation mode (successful mode and principle, what to do and how to do it). Without a successful operation mode, many new direct sellers find it very difficult, can't get the correct guidance of methods, and feel that they are willing to do more than they can. Had to give up. Chanjuan system will solve all the market puzzles for you, regardless of the sales volume.
8. The influence of acquaintances
Direct selling industry is a new economic and trade form. This is a new thing. People don't understand, don't understand, don't believe and feel unsafe. However, once a direct seller who is open-minded and dares to accept new things starts to operate, he will often be opposed by his family at first. Almost every direct seller has encountered it to varying degrees: parents are not allowed, wives are noisy, brothers object, sisters ridicule, relatives accuse, and friends avoid it. No wonder there is a folk saying about direct sellers: "Cheat relatives, cheat friends". Why is there such a statement? I think there are three main reasons: first, people don't understand. The second is the deception of MLM company. The third is the incorrect operation of the direct seller. Under the pressure and influence of acquaintances, many people are driven back to their nests like "old hens with chickens in their mouths".
9. No soul
The success of the direct selling industry emphasizes teamwork and collective heroism. This is different from many traditional industries. And many * * * have a plenty of don't realize it; Some don't pay attention to it; But more people don't know what a soul is. What is the function of the soul? How to form the soul of your own team? What they have in common is: "sell products quickly, make achievements, earn money, have professional titles, travel, and enjoy a high-quality life as soon as possible." So encourage partners: do everything possible to find people to enter, do everything possible to promote products, encourage the sharing of stress indicators ... and forget to grasp brand building, which has no impact; Do not pay attention to moral education, no cohesion; Did not form their own team style, no spiritual temperament. With the passage of time and the change of personnel, the soulless team will change from simple plagiarism, hard sales promotion, blind gratitude and ignorant loyalty to grumbling, gossiping, fragmentation and disunity. At the first sign of trouble, you will go with the flow. I once heard that a * * * has reached a higher level. When I came back from traveling abroad, I found that six departments collapsed at once. The lesson is painful.
10, objective factors
This is a common objective factor that everyone has to admit: natural and man-made disasters, birth and death; Job change, family migration; When the old man is sick, the children have a lot to do; Chronic poverty, instinctive fear and so on. May be the reason for the loss of team members.
This is the reason why 10 team members are lost. Every direct seller who wants to succeed in the direct selling industry should attach great importance to it. Because direct selling is a cause of "innovative builders". In other words, you should think of yourself as * * *. An excellent team must be honest, confident, visionary, inspiring, enterprising, strong-willed, attractive and adaptable, if the partners want to work for the team's goals voluntarily. Partners get information more through their eyes. They see that what you do is more effective than what you say. If you really want to solve the problem of team turnover, please remember:
To rule others, we must protect others;
To lead others, we must praise others;
To manage others, we must respect others;
If you want to command others, you must train others.