First, experience marketing for free.
At the beginning of the opening of Children's Park, many investors will plan some free experience activities in order to improve brand awareness and get feedback from consumers, which is also suitable for use in the off-season. In this process, consumers can pay attention to the brand WeChat official account and social platform account. And exchange free amusement experiences by forwarding articles, likes, etc., and feedback and evaluate the experience effect.
In this way, the off-season can be used to conduct brand drainage, reduce the vacancy rate of equipment, improve the popularity of the venue, and be conducive to the long-term operation of children's parks. At the same time, even if it is impossible to obtain economic benefits through tickets, operators can also carry out membership card marketing and sales of peripheral products to maintain daily operations and obtain certain economic benefits.
Second, the planning of community activities.
In the daily operation process, investors can pool the existing customer resources by establishing WeChat group and QQ group, which is convenient for unified management. At the same time, they can plan various activities in a targeted manner to improve the accuracy of publicity effect.
This effect can not only stimulate the participation of customers, but also improve the popularity value; If the characteristics are outstanding and well planned, it can also encourage customers to take the initiative to carry out the second promotion of the brand, so that their network resources can be transformed, which greatly reduces the publicity and promotion expenses and is conducive to long-term operation.
Third, hold theme activities.
In the process of operation, investors should not only obtain customer resources, but also accumulate contacts and resources of education and training institutions as much as possible. In this way, talent show, parent-child amusement, fashion show and other activities can be held in children's paradise from time to time by concluding cooperative relations and undertaking projects, so that the daily operation effect can be kept in a relatively average state, which is conducive to reducing various business risks and creating higher economic benefits.
In addition, it can also make good use of the customer resources of educational institutions and children's parks, improve the possibility of mutual transformation of resources, and play a similar role in expanding publicity channels.
Fourth, timely staff training.
Compared with the peak season and weekdays, even if the above methods are used reasonably, the time in the off-season is more abundant. At this time, investors can choose to increase the intensity of staff training and improve the service level and skill level of staff. At the same time, deepen the cohesion of employees to the brand of children's paradise, and improve the reward mechanism such as sales commission to make employees more willing to sell various products, so that the operation of children's paradise can avoid major decline and risks.
It is worth noting that some investors will lay off a large number of employees in the off-season and re-recruit before the peak season. This method is obviously not desirable. On the one hand, the cohesion of employees will be greatly reduced, making it difficult to retain outstanding talents; Moreover, skill training is difficult to keep up with, and the running-in period and adaptation period are long, which will have obvious adverse effects on the brand.