Mai Deyue was in charge of production planning in Changchun, and later became the head of Volkswagen's sales business in Germany and overseas. From 2002 to 2007, he was in charge of sales in western Europe. In 2007, he began to take charge of the key account development department at Audi. In 2008, he served as the European director of Bentley Motors, and was responsible for the marketing planning of Volkswagen in 20 10. Then 20 14 transferred to India as a public. 20 17 was appointed as the head of the marketing department of China, a Volkswagen passenger car brand, with rich marketing and management experience.
In the first half of 2020, FAW-Volkswagen accumulated 87,465,438+074 new cars (including Audi imported cars), firmly occupying the first place in the domestic passenger car market. Among them, Volkswagen brand terminals sold 504,793 vehicles; Audi brand terminal sales of 30 18 17 vehicles (including imported cars); Jetta brand terminal sales reached 67,564 vehicles.
At the beginning of 2020, the annual goal of establishing FAW-Volkswagen brand is to achieve annual sales of 654.38+0.425 million vehicles; Jetta's brand goal is to achieve annual sales of 200,000 vehicles. After Mai Deyue took office in August, it became a top priority to further increase sales.
In terms of products, FAW-Volkswagen will launch the eighth generation golf in the second half of the year, and the new CC/CC hunting version 7 will be launched, which is expected to further boost sales.