This identity seems to have lost the qualification to talk about these four words.

Traditional China people look down on businessmen.

It has been the most difficult marriage since ancient times.

Everyone thinks that whoever values money first doesn't care how he leaves her.

Now people in China generally believe that enterprises are rational for-profit organizations. At most, it does not violate the law and discipline and respects public order and good customs. What does it have to do with morality and moral passion?

Full of benevolence and morality is a very annoying type.

Such public opinion, whether in person or behind,

I've always been experienced.

I like reasoning very much. I can't sleep until I make it clear.

So at the risk of being overwhelmed by everyone, I want to give you a historical review to convey:

Moral passion is a necessary factor to achieve greatness.

Let me start with the Scottish Enlightenment.

/kloc-The Enlightenment in Scotland in the 0/8th century contributed a number of the most outstanding philosophers, economists and political scientists to the world, and promoted the modernization of Scotland, Europe and North America.

The twin cities of Edinburgh and Glasgow were the centers of the Scottish Enlightenment, and the most important academic center was Glasgow University.

/kloc-In the mid-8th century, under the guidance of three professors who successively gave lectures on moral philosophy, Scotland, with a population of only two million in one or two generations, has changed from a backwater with cold winds almost all the year round to a rich and prosperous civilization and cultural capital with world-class influence.

They firmly believe that:

Free, open and mature culture can coexist with stable and solid morality and religion.

Even if it is based on morality and religion.

Take Adam Smith for example. In his life, he thought his moral sentiment theory was more important than the wealth of nations.

It is more representative of his lifelong pursuit.

In his book, he thinks that morality is human instinct,

It is based on his definition of sympathy:

Seeing others suffer, we will suffer ourselves;

Seeing the happiness of others, we will also be happy for the happiness of others.

People are social creatures and have the ability to share the happiness, sadness, pleasure and pain of others.

This kind of compassion is actually what Mencius called four ends:

The connotation of morality, the earth follows a truth.

What exactly is our occupation?

The teacher said: the essence of an organization is that a group of people are United based on common beliefs.

I firmly believe that:

I can't emphasize it too much.

What are the common values?

The original meaning of the word values is "what is valuable and what is worth pursuing"

The mission and core values of Evergreen Foundation are collectively called core ideology.

It is believed that these two are the foundation of a company with a long history.

In fact, mission, vision and core values basically constitute an equilateral triangle.

Interestingly, the famous contemporary enterprises in China can easily stand out among the three parties and become "our cause".

The most important spiritual motivation of employees is often not the mission and vision that is more closely integrated with the business.

A moral creed has become the deepest, strongest and most lasting source of internal strength that inspires entrepreneurs, senior management teams and all employees.

In fact, this is the aforementioned "moral passion" of the Scottish enlightenment master Nianzi here.

This core value lies in Huawei.

Don't let Lei Feng suffer,

Based on the strugglers, let the strugglers get reasonable returns;

Haidilao fishing is "changing fate with both hands".

Let the hard-working migrant workers also embark on the career development path.

Yu Shunfeng is "let a group of people live a dignified life"

So from this perspective, Huawei's real career is not to become a world communications giant, not to change people's communication methods, but to "not let Lei Feng suffer".

Matt's real career is not to become an expert in family parenting programs, but to

This profession is bigger, higher, more difficult and more meaningful than becoming an expert in 03 family science parenting integration plan.

The reason is simple, when all countries in the world use military and economic means to control other countries' internal affairs.

We educate our parents with gentle and firm strength like mothers.

Find love and peace in your heart,

The world will be at peace,

What is my moral passion?

What is the real occupation of the team?

These are all questions that I have been thinking over and over again.

I want to say again that I care about moral passion.

The goal is commercial success. After all, besides poetry and distance, there are investors.

This is not to say that Mr. Dong Bing preached, and the pious old woman advised goodness. Aim at the moon and hit the stars.

But the cause we care about is so great,

No matter how big the business achievements are, they are relatively small and relaxed.

On the contrary, without the support of lofty goals, they only know that they are engaged in business talks, greedy for money, and even forget profits, and fall into a vicious circle of calculation and counter-calculation. Not only do I hate it, but even if I survive, I will only live a small life at most.

Why can moral passion inspire myself, especially the entrepreneurs who inspire China's feelings, and everyone in Mette?

A very important background is that modern industry and commerce and market economy are actually an advanced culture for China.

In fact, it is a relatively more advanced and civilized morality.

I have analyzed the three initial intentions of business people, "making money, doing things and making people".

Fortunately, Matt's initial heart crossed one and two (I hope investors don't read this).

The third is to create people, achieve people, create people, and let people around you succeed.

This kind of pericardium is rich in moral elements and can breed strong moral passion.

Matt, from the beginning, he was struggling, either being cheated or being laughed at.

Gradually in the industry and market (including industry market and talent market) to form a word of mouth and a virtuous circle, unstoppable, like nobody's business.

We have been going through this process for five years.

Someone asked me why, why,

Even in the IT field, if you think about it carefully, no enterprise is purely based on technology and cannot do without the support of soft culture and values.

So in China, nothing can be changed by technology alone.

The geek culture in Silicon Valley can breed the next generation of great companies in Silicon Valley.

In China, without the support of soft power such as culture and values, powerful science and technology will probably go up in smoke.

With the United States and Silicon Valley becoming the world's talent depressions, a new generation of scientific and technological leaders really come from all corners of the country.

For example, Apple founder Steve Jobs is a Syrian.

Google founder sergey brin is from Russia.

Iron Man Elon Musk is from South Africa.

I come from Chongqing, and my partners are from Shanghai, Beijing, Tianjin, Zhejiang, Anhui and Chengdu. ....

Scottish ideas and thoughts have become the soil and air of this country, attracting talents from all over the world like magnets.

If you think about the logical relationship carefully, you will understand what core competitiveness is.

In all moral pedigrees, upholding justice, vindicating the people and pleading for mercy may be the easiest to arouse the moral passion of ordinary people.

I hope each of us can put

Always as their own deep and calm pursuit.

"