Generally, it starts in July and ends in September every year, and the activity time is about two months. Apple's summer back-to-school season is an "annual promotion" activity launched by Apple to educate people, that is, you can get AirPods headphones by purchasing Apple products, and the back-to-school season promotion is Apple's annual activity.

The preferential activities are aimed at college students who are studying and newly admitted, as well as faculty at all levels. Before buying, they need to verify their qualifications. Apple will cooperate with schools in globally recognized educational institutions to provide free AirPods Pro headphones for students and teachers to improve their learning and teaching experience. Eligible students and teachers can get AirPods Pro headphones for free by purchasing the designated Apple products.

The Significance of Apple's Preferential Education

Apple said that this preferential education activity is a contribution and support to education, hoping to help more students and teachers get a better learning and teaching experience. At the same time, Apple will continue to invest in education to provide more support and help for future students and teachers.

The most extensive audience of Apple's education discount is college students. Compared with the teaching staff, college students have no income at this stage. Giving a certain discount can get the goodwill of college students, but more importantly, compared with other groups, college students have two unique characteristics, which are more conducive to the long-term value of the brand.

In 2023, Apple will provide AirPods Pro wireless headphones to qualified students and teachers free of charge through educational preferential activities, which will bring them a better learning and teaching experience. This is Apple's contribution and support to education, and it is also to let more people enjoy the convenience and innovation of Apple technology.