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Market capacity of college English education industry
At present, the scale of English training market in China has reached the order of10 billion yuan, and it is expanding at the rate of 15-30% every year.

As an essential vocational skill, language has also become a stepping stone for many professionals to break through themselves. Studies have shown that in non-English speaking countries, mastering fluent English can increase income by 25%.

Whether it is offline education or online education, third-and fourth-tier cities are indeed far less than first-and second-tier cities. However, due to the uneven distribution of educational resources, third-and fourth-tier cities are no less eager for quality education content than first-and second-tier cities. On the contrary, the educational resources in first-and second-tier cities are too concentrated, and the market is gradually saturated. Many educational institutions have begun to develop in third-and fourth-tier cities, and the main market for online language education in the future may also be in third-and fourth-tier cities.

At present, the market scale of online language education in China continues to grow, and the number of users continues to expand. In the long run, online language education will achieve greater development. However, the current online language education market is too concentrated, and there is still much room for development in third-and fourth-tier cities.

English training should be market-oriented and develop steadily, which is an important task for English training industry at present. At the same time, the post-80s and post-90s groups are basically open to the Internet, and more and more parents try to let their children learn through the Internet. In addition, changes in consumption and education also make parents willing to accept more diversified learning methods and educational carriers.