Educational communication is an activity in which educators choose suitable residential content according to certain purposes and requirements and transmit knowledge, skills, ideas and concepts to specific educational objects through effective media channels. It is also a process of information exchange between educators and educatees. Mass communication refers to the process that media organizations use modern machinery and equipment to copy and disseminate information in large quantities, thus affecting complex audiences.

Educational communication

The main means of educational communication is to use the media to spread knowledge and pay attention to two-way communication in the teaching process.

The importance of the media

In the dissemination of knowledge, the application of media occupies a great position and plays an important intermediary role. Media, as an extension of human organs, endows human senses with the information it contains. In recent years, through the research and application of modern media, the communication effect of media is more remarkable and extensive.

Public communication

Mass communication refers to the process that media organizations use modern machinery and equipment to quickly copy and spread information, thus affecting a large number of audiences. Mass media mainly refers to newspapers, magazines, radio and television. These media have the characteristics of fast spread, wide range and great influence.

The function of mass communication

Mass media has five functions, namely, propaganda function, news dissemination function, public opinion supervision function, practice function and cultural accumulation function.