Procedures for applying for joining: (1) Read the Handbook for Joining Sales Chain Organizations carefully and submit the following materials to the Bookstore Division: an application for joining a chain organization; A copy of the business license of the enterprise; Copy of the investor's ID card; Market analysis report of local information products and services; City map with chain store address and location; The floor plan and business area of chain stores. (2) ~ ~ Bookstore shall examine and approve the above materials. During this period, applicants can come for an interview. (3) If the bookstore decides to accept the application for joining, it will notify the joining party to pay the authorized joining fee and sign the joining agreement. (4) Guide chain stores to prepare for opening, and provide chain store authorization cards, bookstore chain store image identification manuals, operation instruction manuals, store POP series and other opening items free of charge. (5) Franchise chain stores are only independent accounting branches of the investor's current enterprise and do not have legal person status. It only needs to be registered in the industrial and commercial department where the enterprise is located.
Operation of Franchised Bookstore Chain
~ ~ Bookstore chain management system consists of three parties: ~ ~ Bookstore headquarters, agents and franchisees. ~ ~ the bookstore headquarters grants the agent the exclusive agency right in a certain area. In this area, there is a regional headquarters of a specialty store and franchisees opened by several agents. All franchisees enjoy the exclusive monopoly of Xinhua Bookstore products within a radius of one kilometer, avoiding vicious competition in the same store and ensuring the long-term interests of franchisees. Franchise stores accept the management, guidance and supervision of the regional head office in business, and the bookstore headquarters provides full business guidance services to all specialty stores.
In the specific operation mode, ~ ~ Bookstore establishes the overall brand image through "eight unification", minimizes costs and risks, and enhances market competitiveness. (1) unified mirror. Franchised chain stores have a unified store image and store layout, and use a unified trademark, trade name and color, shelves (open shelves) and standard store division; There is a unified CI identification system such as posters. ~ ~ Bookstores are responsible for the nationwide unified brand image publicity. (2) Unified supply. ~ ~ Bookstores organize purchasing in a unified way. (3) Uniform quality. Provide products with uniform quality standards for franchise chain stores. (4) Unified price. ~ ~ Bookstore chain center implements unified supply price and price protection for chain stores, and chain stores implement unified price policy. (5) Unified accounting. ~ ~ Bookstores uniformly provide "e-commerce software" for franchise chain stores and conduct accounting according to unified standards. (6) unified posts. The basic post setting and functional requirements of chain stores are jointly determined by bookstores and chain stores, so that everyone has something to do, everything is managed by someone, and it is orderly and improves the efficiency of operation and management. (7) Unified service. ~ ~ Bookstore chain centers have unified standards and norms for store services, and all staff must strictly abide by them, provide quality services for customers, and ensure the good social image of the bookstore brand. (8) unified assessment. According to the relevant regulations of the bookstore chain center, supervise and examine the management activities of joining to ensure the effective operation of the whole organization. In addition, ~ ~ Bookstore can also provide franchisees with a perfect and good guarantee system of brand, publicity, goods, logistics, service, operation, information, market guarantee and credit.
Management System and Management of franchise chain Store
~ ~ Bookstore chain organization is an unincorporated organization composed of ~ ~ bookstores and local central chain stores. ~ ~ Bookstore, as the initiator, organizer and manager of the chain center, exercises the function of the chain center of ~ ~ Bookstore and manages the chain organization of ~ ~ Bookstore in all directions. As a member of the bookstore chain, the chain store must abide by the relevant management system formulated by the bookstore and accept the supervision, management and guidance of the center. ~ ~ All members of bookstore chain organizations must work together to expand the scope of chain operation and accelerate the reform of chain enterprises. The specific suggestions are as follows: (1) Focus on promoting the development of franchise chain business in rural areas. (2) Strengthen planning and promote the rationalization and diversification of book layout structure. (3) Strictly regulate and actively and steadily develop book franchising. (4) Strengthen the construction and management of the logistics distribution center of franchise stores. (5) Further improve the management level of franchise chain stores. Carry out in-depth research on franchise theory and modern marketing technology, and popularize advanced management concepts, marketing technologies and management methods; On the basis of perfecting enterprise point-of-sale system (POS) and management information system (MIS), accelerate the informatization construction of chain enterprises; Gradually establish and improve the management system and operational norms, and strengthen the planning and cost control of enterprise economic activities.