Generally speaking, enterprises must first understand the market demand, and then carry out targeted product production or product design, but what the Internet brings is to create demand for users to accept. For example, when Apple series products came out, there was no feedback of this demand in the market, but with the emergence of products such as ipod, iPhone and ipad, rounds of user demand were created, and users were bound by enterprises. Apple is not a case. On the one hand, when soliciting users' needs, we will finally give users products with higher value expectations. Compared with online education, 20 13 is the first year of online education in China, and the circle craze continues to surge. Hujiang website has turned around in cost. All-pass education took the lead in IPO with online education business, and Capable Sky obtained 1 0 million yuan financing, Beifeng.com obtained10 million dollars financing, VIPABC English obtained10 million yuan financing, YY10 billion investment 100 education platform. Previously, the online education market developed rapidly with the trend of 2.6 new platforms every day, even impacting traditional educational institutions. However, in the market atmosphere created by the Internet, the users' response is inversely proportional, and the performance is mediocre. In the overall environment, simple online education can hardly arouse users' surprises and cheers, but to direct this good play, an online education platform with educational background is needed to cooperate with it. So, if you are a pure platform entrepreneur, or a person who is ready to enter, please remember: always remember the attitude of users, the future market may be false, or it may be presented in advance, but today is not.
blind
According to orange statistics, 2.6 online education platforms are added every day, which is an exaggerated figure. Thousands of online educational institutions are added every year, but is there enough market space? The emergence of the Internet has ended the influence of regionalism. It is not feasible for traditional educational institutions to use the internet in a point-to-point manner by relying on regionality. On the other hand, the online education platform on the Internet cannot be as regional as traditional educational institutions, and once it comes out, it will inevitably face the whole large area. Some online education platform entrepreneurs are happy to enter because of this. If some key issues are ignored, the platform plan will be seriously promoted or developed slowly.
Although online education has no regional influence, online education is influenced by traffic and form, so every emerging channel must have its pain points and cannot be blindly entered. Online education is a good thing, but don't let it grow wildly and destroy it. Education is a century-old thing, not just an industry thing now.
An emerging opportunity is bound to be targeted by someone, which is nothing more than seizing the new opportunity early and seeing the rewards behind it. In fact, most platforms are tenaciously alive, so the person who sticks to the end is the final winner. Don't rush in just because the returns are high and the market is hot. Do your own analysis and analyze your own mentality. Entrepreneurship requires passion, but blind entrepreneurship is not desirable.
3. birdcage
Up to today, online education has successfully dragged traditional educational institutions into the water. Facing it, traditional educational institutions are making plans. With the entry of tradition, the platform of online education platform participating in traditional educational institutions appears serious homogenization phenomenon. The platforms of Baidu, Tencent and Alibaba are reluctant to be the same. From the perspective of traffic, socialization and e-commerce, it is the same, and more online education platforms conflict with it. If some platforms are fighting with them, they will live very hard, and since 3BAT entered, some platforms began to slow down and increase.
It has been circulating on the Internet: start-ups can either escape from the Big Three or go out on their own and do things they can't do. At present, some vertical platforms are alive and well in order to escape from giants, whether it is Tuo or another guest network.
Finally, when you enter the online education platform, you must avoid confrontation with the giants and not be trapped in a cage.
4. Landing is very difficult
Entrepreneurship is a wild thing, and entrepreneurial projects are different, but some projects are difficult to land, because the ideal is beautiful, but it is very skinny to realize. So is the starting point or field of online education platform. Some pure online education platforms, such as Taobao, want to do online education because they take everything for granted. Then you think it is possible to compete with Taobao students for the world at this stage, and then you can be an online tool for online education. Then you see YY and QQ education mode. It's very simple. A company I know spent a lot of money to build an online education platform to escape YY, but the final result still can't escape YY. It is a good thing to have ideals, but we should be grounded and not too arrogant. In the end, we must face the reality. You're not Gao Fushuai, and you're not the official second generation. You choose to start a business because you want to turn over, so please don't forget your original intention.
5. Teachers are hard to find.
It is undeniable that after the popularization of online education, it is not the platform that really benefits, but the teachers. Teachers are the most valuable and expensive things in the online education market. Moreover, teachers in some traditional educational institutions are eager to move, either making a living by themselves-starting classes independently or becoming part-time teachers on a platform. For the online education platform, if the content model is adopted, the quality of teachers is an indispensable resource. But if you can't find a good teacher, you are playing with fire. A high-quality platform, the real demand of consumers is the effect, and the content is the only performance. However, as a new online education platform, it is actually difficult to find high-quality teachers, because high-quality teachers simply disdain some new creations. Therefore, for online education entrepreneurs, when considering the content involved in the platform, we must first prepare for the teacher resources. Anyway, it is not a problem for teachers to survive in the future.
6. Capital
Lack of money, there will be some online education, so it is necessary to do a good job in capital planning and investment budget, and eventually many projects have to abort because of lack of money. Under the ideal idea, the initial development can easily attract venture capital, which is simply an illusion. An investor said: capital will only add icing on the cake and will not give timely assistance, so always keep this in mind. However, some people retort that there are still alternatives, but some people's investment is connections, that is, no matter what you do, I will vote for you, which has nothing to do with the project; The relationship between another family itself is deeper than you think.
For starting a business, money is an essential thing, so it is necessary to plan the funds well. Pure online education platform has no impure background and no resources behind it, so it will grow very hard. Entrepreneurship itself is a bitter road, and it is not only your project but also your mentality that you exercise on this road.
7. Traditional marketing thinking
If online education wants to reform traditional education, it must break away from tradition, so we should be wary of traditional marketing thinking. Looking at the whole online education market, there are only a handful of people who can break away from traditional marketing thinking. After the online education platform is launched, one thing to do is marketing promotion. Only by pushing this thing out can we get the effect. But the usual methods are posting on the internet, attracting people in the resource circle, shouting in unknown places, media press releases and so on. Although it is different from offline bus advertisements, e-commerce advertisements and leaflets, the idea is the same. As a platform, it is just to play and make users like it. The change of thinking is not because of the different promotion places, but because of the different ways. We should try our best to avoid the old thinking mode, otherwise we will still adopt the traditional education mode in the end. I don't understand this deeply, sorry!
8. Identity and tradition are inseparable.
The rise of online education is not to subvert traditional education, but to reform traditional education and make the old traditional education boil again. No matter which online education platform it is, it still can't escape the relationship with tradition. For example, Taobao is an online education platform, but it still needs traditional educational institutions to settle in; As the first bilingual learning community in China, Youke.com still can't get rid of the relationship with traditional educational institutions. As a platform that needs to settle in, it needs traditional education; As a form of platform plus content, the content must also come from traditional educational institutions and be innovative; As a tool, both information and learning tools are related to the resources of traditional educational institutions. The above are just different forms, which change the habits of users.
Traditional educational institutions will disappear, but not because of the subversion of online education, but because they do not change, do not change, still go their own way, like the emperor and Laozi, despise them. In the end, all the bitter fruits are eaten by ourselves. Some of them can't be greatly improved despite changes, but they are reluctant to make profits. It is a fact that they are backward. Some of them are chaotic, and eventually the strategy will be wrong.
Online education is a new model, but it is still an educational level, which should be remembered. Cooperation with traditional educational institutions is an inevitable way for online education platform to develop to a certain stage. Don't pay for your arrogance.
9. Influence
Although you and I both know that the ultimate pain point of online education is of course the effect. Whether you are a cow or a horse, a rocket or a subway, if you can't reach your "destination", you are talking nonsense. And the network platform must remember the importance of content. No matter what type of platform, content is the core point of a platform to live a little more.
The future online education will be a personalized online education model. Personalized online education platforms will avoid giant fields and do vertical fields, so that at least the external pressure will be less and less, but the effect will be precipitated, because once the content effect of vertical fields is precipitated, users will basically not leave, just like cosmetics platforms are rampant, Le Bee Network, Jumeiyoupin and so on. Still developing. When the platform is big, it is not easy to pay attention to the segmentation field, and only one means can be used: acquisition or shareholding.