Advertising aims to cultivate applied, compound and innovative talents with all-media news communication knowledge and ability, as well as international news communication talents with global vision and cross-cultural communication ability.
Extended data
Knowledge demand
1, master the relevant theoretical knowledge and basic business skills of journalism and communication, and have a relatively broad and solid basic knowledge of humanities and social sciences.
2. Understand the principles, policies and relevant laws and regulations of news propaganda in China and the country.
3. Grasp the development status and trends of the industry, and understand the development trends of foreign industries and occupations.
4, understand and master the basic knowledge of computer and modern new media technology and related applications.
5. Proficient in 1 foreign language, and achieve a high level of practical application in foreign language listening, speaking, reading, writing and translation.
6, master the scientific dialectical thinking method, with the basic ability of humanities and social sciences investigation and research.
7. Master the relevant principles and knowledge of media management, and have certain knowledge and ability in marketing, media investigation, media planning and operation.
8, understand and master the basic knowledge and skills of innovation and entrepreneurship, with innovative thinking and certain entrepreneurial quality and ability.
Ability requirement
1. Have the theoretical learning ability suitable for news communication and master the method of continuous learning.
2, with the development and change of news communication practice to adapt to the business ability and practical innovation ability.
3. Have good language and writing skills and communication skills.
4. Be able to apply all kinds of computers and modern new media technologies.
5, master the basic methods of social science research, with preliminary social science investigation and research ability.