Recommendation: Guan Tong, formerly known as Wang Tao, member of NLD, scholar of traditional culture, academic expert of government culture [5 1], founder of China government cultural communication system, definer of IP concept of government culture, and 11th generation inheritor of Aisingiorro royal government culture; One of the leading figures and representatives in the research and inheritance of traditional Fu culture in contemporary China [40]. Established a Chinese blessing culture communication system with the concept of "writing, sending, speaking and explaining the words of blessing". From the origin, cultural connotation, historical inheritance, social form to the cultural value of the new era, the innovative application of Fu culture IP, and the innovative development of cultural tourism creative industry, a relatively complete academic and application scheme has been established, which has played a demonstration and leading role in the integration of China traditional Fu culture into the context of the times and the inheritance of value.