Tmall campus stores include Tsinghua University, Tongji University, Sichuan Normal University, Hangzhou Normal University, South China Agricultural University, Dalian University of Technology, Beijing Foreign Studies University, Xinghai Conservatory of Music and other universities.

Improving students' shopping experience is one of the important goals of Tmall Campus Store. At present, many smart devices have been introduced into the store, such as 1 makeup samples of Tmall Magic Mirror AI, two prototypes of interactive bars, two self-service checkout machines, and the leading self-service face-brushing payment cashier equipment in China, which simplifies the payment process to the maximum extent, reduces the queuing phenomenon of students, and improves the overall operational efficiency and shopping experience.

Tmall Campus Store will build a new retail campus complex in the future. Through Alibaba's big data capabilities and omni-channel campus layout (including Tmall campus stores, unmanned supermarkets in Tmall campus stores, 30-minute campus express delivery, unmanned vending machines in teaching buildings and dormitory layouts), we provide membership services for college students in Tmall campus stores.

Tmall Campus Store also provides supermarket owners with product channel support such as Auchan, RT Mart, Tmall flagship store and Tmall supermarket. And increase young brands that meet the needs of students, as well as more daily necessities, such as "network celebrity" snack brands such as Baicaowei and Three Squirrels.