People who have done teaching training and have a certain understanding of the education industry can actually understand a truth better: to increase the overall number of students, it is not how many students you recruit and attract, but how many students you keep, and the purpose of keeping students is to improve the rate of continuing education. If you want students to take the initiative to make up lessons, you can look at the following points:

First of all, you should make a portrait of the students and make clear their needs. This paper mainly analyzes three basic needs of students: first, hard needs; One is habitual demand; One is psychological needs; These are three kinds of users who are willing to renew their fees. It is suggested that colleges and universities focus on these students.

Then the continuation rate is analyzed, which is mainly affected by two aspects, on the one hand, the number of users who continue to attend classes, on the other hand, the number of users who refund fees. What institutions need to do is to increase the number of users who continue to attend classes and reduce the number of users who refund fees.

Finally, to sum up, in order to improve the renewal rate, what institutions need to do is to increase renewal users and reduce refund users. Based on the current difficulties in offline enrollment, institutions can focus on old students.