Accurate market positioning, in short, has two aspects. The first is "what", that is, the value and core significance of every institution in society. As an education and training institution, we should always ask ourselves this question. The core value is to be able to provide "special products and services". The second is the "customer base". Positioning and customer base are closely linked. With the increasingly clear target segmentation, every enterprise should have a clear positioning.
2. Excellent operation team
The second element in the operation mode of education and training institutions is excellent teams. Any kind of positioning and service is realized by the team. What kind of logo should an excellent team have? The first one should have a common goal; The second one should have a sense of mission and dedication; The third is the spirit of teamwork; Fourth, we should have the spirit of continuous learning. In today's society, especially for our adult education and training institutions engaged in vocational training, we must have the ability to keep learning in the face of the era of faster and faster knowledge update. Fifth, we must have the spirit of innovation and continuous innovation; The sixth is to have execution.
3. Clear organizational structure
The third element of the successful operation mode of education and training institutions is to have a good organizational structure. Human organization, like architecture, needs a clear organizational structure, which is the commonality between physical structure and human social structure. Because the team is not a few people, it may be hundreds or even tens of thousands. How do so many people combine? There must be a structure.
4. Standardized management system
Standardization is another important factor in the successful operation mode system of education and training institutions. So how to establish the standardization of education and training institutions? My understanding is to define every operation link of standardization according to a correct business process and a correct organizational structure. As an educator, you certainly need to be enthusiastic, caring and responsible for students and society, but these things must be implemented in the correct service process.
5. Good sense of social responsibility
Finally, good products are an important foundation for realizing social responsibility. As a successful operation mode, education and training institutions, besides the factors I mentioned earlier, good products are an important foundation. A good product should have a good design, and the product should be designed according to the needs and conditions of customers.
How can educational and training institutions operate successfully? After thoroughly understanding the above five points, I believe that investors will be able to run education and training institutions well.