Educational management science
Educational marketing
Family pedagogy
The greatest salesman in the world
Marketing war
"execution"
Ogilvy's point of view
integrated marketing communications
1, Author of Educational Marketing: Xue Lixin Educational Marketing studies the contents and laws of marketing activities carried out by training institutions, schools and service enterprises in the education industry for their products and services, that is, it studies how practitioners and managers in the education industry identify, analyze, evaluate, choose and use the market, organize marketing activities in a planned way to meet the needs of consumers, parents and learners in the target market, and educate their products through marketing activities.
2, "Education Management" Author: Xue Lixin Education Management is a science that studies the process and laws of education management. According to the characteristics of educational management objects, there are broad sense and narrow sense. Education management in a broad sense: it takes the management of the whole national education system as its research object; Education management in a narrow sense: it takes a certain type of school organization as the research object. The educational management studied in this book belongs to the latter. Private educational institutions and non-academic educational institutions that provide services for students and adults in extracurricular education, knowledge upgrading, entrance examination, college entrance examination, professional training, quality education, career planning, etc., including large educational counseling institutions, small and medium-sized educational training schools, educational technology companies that provide services for education, and even small educational training courses run by freelancers.
3, "Family Education" Author: Xue Lixin For a family, children's education is the top priority; For a growing child, family education has the greatest and farthest influence on him. How to do a good job in family education is a problem that every parent and the whole society are very concerned about. However, most parents do not have a rational understanding of how to do a good job in family education, let alone experience and experience in this area. Family Pedagogy is the most important and authoritative work on family education in China. This is an educational motto written by millions of parents and family educators. It fully reveals the secrets of family education for parents and explains the essence of family education. Facing the new situation of family education, explain the new methods of family education; It is a compulsory course for every parent, and the discussion form of case+method is easy to understand, which is a precious book for parents.
4, "The World's Greatest Salesman" Author: Og Mandino as an excellent marketer, excellent psychological quality is indispensable. This quality includes a series of indispensable self-quality training such as psychological endurance adjustment, psychological reaction adjustment and psychological behavior adjustment. However, this process is not an advanced course, nor can it be completed by imagination. What is needed is a continuous self-motivation process. Og Mandino's book is a self-motivation book highly praised by marketers. Joe girard's success has set a universal success model for marketers. I believe that marketers under any circumstances, as long as they read the story of this legend, will not be intimidated by difficulties, but will face difficulties. This external heroic motivation has changed a group of ambitious China marketers.
5, "Marketing War" Author: AL Ries trout, this book is the art of war of American enterprises. What kind of marketing method is not the secret of success, the key is to adopt different marketing strategies for each marketing event on the basis of practice, which is the core of success.
6, "Executive" Author: Ram Charan It is said that this book once ranked first in the Amazon business book list in 2003, and it will bring great "shock" to entrepreneurs in China. If it can be sold to the first place, marketers will definitely say that this book has high marketing efficiency and good execution. What China people are most ashamed of is probably the so-called efficiency problem. In the current market, it is probably too late for marketers to talk about efficiency. Almost everyone is talking about strengthening law enforcement and improving efficiency. But why is efficiency delayed? This is the reason why busy marketers have been shouting tired but not recognized. Fortunately, Ram Charan's "execution" appeared. Efficiency is competitiveness, and efficiency comes from execution. Marketers should be on their way after reading books.
7. "Ogilvy's point of view" Most of Ogilvy's marketers have a wide range of hobbies and strong brain and hands-on skills, but we can't think that marketers only pay attention to marketing skills and processes in actual combat; Advertising is usually a strategic movement, but marketers seem to be naturally eager for creativity. Ogilvy's point of view is nothing more than what any advertising company does: think, think, be creative, put it into practice and inform the public. For a regional market, when sales encounter market obstacles, marketers often think of increasing investment and artificially guiding consumption through advertisements or activities to stimulate sales. This behavior comes from creative thinking. Looking back, let's reconsider, do all obstacles have to do this? Over time, those marketing strategies and skills will really be shelved.