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The introduction of the "double reduction" policy is a "bone scraping therapy" for the entire online education industry, and homework help, the head player in the industry, is no exception.

Under the background that the subject education business was completely banned and a large number of core businesses were facing adjustment, homework help had to choose "survival with broken arms". On the one hand, in order to comply with the regulations, the K 12 business and search tools have been comprehensively adjusted. On the other hand, the emerging business line represented by quality education is quickly launched.

Just recently, homework help has continuously launched a variety of quality education products, including deer programming, deer art and deer learning ability. Coupled with the Deer Writing which was launched at the end of last year and the Deer Eloquence which will be launched soon, homework help has formed an all-round quality education curriculum system from science and art to language and logic, apparently to cope with the crisis of the overall environment of the industry.

Coupled with the online learning platform "Extraordinary Classroom" for adult education launched at the beginning of this year, as well as intelligent educational hardware products including meowing machines and learning lights, homework help's current business layout outside K 12 has begun to take shape.

However, considering that for a long time in the past, subject education tools have been an important source of traffic for homework help, and the "Brokeback" K 12 business is the core of the company's revenue, homework help is bound to experience a long period of pain in the future. Can it cope with the current difficult situation?

Where is the photo search title?

In addition to the relevant regulations on subject education in compulsory education, the "double reduction" policy, which has a far-reaching impact on the teaching and training industry, directly stipulates that online training institutions may not provide and disseminate "photo search" learning methods.

This directly challenges homework help, and homework help has long regarded search tools as an important source of traffic.

It is reported that under the pressure of policy supervision, homework help has been testing the version of APP with the function of "taking photos and searching questions". But judging from the current situation, it seems difficult for homework help to find a way to kill two birds with one stone.

According to relevant media tests, homework help's attitude towards the function of "taking photos and searching questions" is that although it is to be removed, it still seems that this important traffic portal cannot be put down, and many hidden portals are often set to continue to support the realization of this function.

This way of "establishing a clear path" shows that homework help is currently in a complicated dilemma.

On the one hand, behind homework help's monthly data of more than 1 100 million, the active users contributed by the function of "taking photos and searching questions" are very considerable, which determines homework help's position in the industry and even makes people unwilling to directly block this active user portal so easily. The best solution for it must be to maximize the use of functions and user needs under the premise of compliance.

On the other hand, under the background that the "double reduction" policy explicitly requires that the learning method of "taking photos and searching questions" should not be provided and disseminated, homework help has to face up to this provision.

So is it possible for homework help to find a satisfactory solution?

Objectively speaking, the function of "taking photos and searching questions" has its rationality and strong demand in certain usage scenarios. In terms of the specific rectification rules of educational apps, we believe that "photo search" may still be released for some special groups and scenes. As long as this function is not abused and does not affect the normal teaching and education environment, it will have the opportunity to become a less sensitive function point.

However, can such an opportunity be won by homework help app? How long will they have to wait? No one can say clearly about this problem. At least from the current situation, homework help should actively cooperate with the provisions of relevant policies in the rectification of the function of "taking photos and searching questions" and cooperate with the overall situation of education policy with a good attitude.

Under multiple difficulties, pain is inevitable.

At the corporate level in homework help, as early as a few months ago, when the idea of "double reduction" was put forward, it was already experiencing direct adjustment and difficulties.

In June this year, seeing that the wind was wrong, the entire online education industry ushered in "big layoffs", and homework help inevitably ushered in personnel adjustment under the strategic adjustment. Although homework help has said that this is just a normal business adjustment, everyone with a discerning eye can see that it is not that simple.

In a larger dimension, changes are also happening quietly.

In the past 2020, the entire online education industry ushered in a development boom. The epidemic "black swan" has promoted the online education industry to become one of the few hot spots. For a time, capital poured in crazily, players entered the market in large numbers, and various brand marketing promotions were overwhelming.

However, it is somewhat unexpected that in the past year alone, since March this year, the policy trend of online education industry has suddenly changed, which directly affected the financing and listing process of online education giants.

Without the intervention of relevant policies and regulations, online education companies, such as homework help, are likely to attack the city along the development path of Internet giants, obtain sufficient ammunition through financing and listing, and then continuously seize the market. But as this process is hit, the next story is even more difficult.

According to relevant media reports, changes in policy and regulatory environment have directly affected homework help's plan to go public in the United States in the middle of this year. More interestingly, it is rumored in the market that homework help has hired a CFO and written a listing prospectus, and the company's valuation has been greatly increased to 1 100 billion US dollars. But at the end of May, homework help directly indicated that the company's listing plan was not clear.

Now, this uncertainty is understandable. Under the circumstances that the company's business is greatly affected and the strategic development direction is facing great changes, the online education platform represented by homework help is facing many difficulties, which is obviously not a good time for it to seek listing.

What's more, in the case that the future of online education is unknown, this track, which was still popular with a lot of capital a year ago, is likely to encounter a low capital tide. If we can't go public and continue to win the favor of investors, how can a platform like homework help continue to develop in the future? If the next round of financing is ignored or the valuation plummets, how to explain it to all parties?

After all, the current situation is "self-inflicted" by the online education platform. For some time, with the intervention of capital, subject education has become more and more "involuted", and the unfair situation of education has become more and more serious, which has led to a heavy blow from relevant supervision. Therefore, the state's rectification of online education can actually be said to be a "bone scraping and healing" for the industry. Before the industry develops in a healthy direction, all online education enterprises, including homework help, will go through a long period of pain.