In fact, with the impact of the epidemic, the influence of online education is growing. Many online education platforms have begun to expand and compete for the first place in this online education competition, while traditional education and training institutions are also increasing competition. With the increasing number of postgraduate entrance examinations, various postgraduate entrance examination institutions emerge in an endless stream, and some previously hot postgraduate entrance examination institutions have closed down. For example, the postgraduate entrance examination in China has attracted the attention of the whole people and the attention of the state. Not only the postgraduate entrance examination, but also some junior high schools, senior high schools, primary schools and even kindergartens have their own stable tracks, while special training such as programming and music has its own fluctuations with the popularization of society and national policies.

Although the situation of so many educational and training institutions varies greatly according to different categories and places, personally, there are three main survival problems.

First, the competition is too fierce and it needs a lot of money to survive. Any education and training institution will face great competition, which is predictable, because China people have always attached great importance to education. In the past, there was an upsurge of adult learning and training. Now, since childhood, many people are interested in education and training, so once there are business opportunities, in fact, many people will join this market. As a highly competitive market, it must be filled with smoke.

Maybe you can find this situation. The bus billboard at home will be replaced by an educational institution in a few days. According to my personal feeling, in some first-tier cities, the competition of these educational institutions is very fierce. Without funds, there will be no students, and there will be no famous teachers who can attract students. So the question of funds is very important.

Second, the operation of education and training institutions is very difficult. Education and training institutions are different from ordinary institutions. There is a large flow of personnel between colleges and universities, and students change in batches, which also requires a lot of manpower and material resources. Both management and operation are difficult. Once something goes wrong, in fact, a little criticism will have a great impact on educational institutions, so operation is also a difficult point.

Third, educational institutions have a very high demand for trust. In fact, the income of education and training institutions depends largely on whether parents and students have enough trust in education and training institutions. Without trust, it is impossible to learn from you. Because learning a skill or knowledge is different, on the one hand, it requires a lot of financial and material resources, on the other hand, it requires consumers to spend a lot of time, so as a consumer, whether you are willing to study in an institution depends largely on trust, which is actually very difficult to do, and sometimes it is impossible to do it by advertising alone, which is also a difficult point.