(I) Business philosophy of "production follows the market" The construction of BMW's global production network follows the business philosophy of "production follows the market".
The company establishes a production network according to the local market conditions, and at the same time, it keeps up with the market demand in production management and adopts flexible management.
In the production of BMW, just like the teamwork of employees, in BMW, all factories cooperate in a common production system.
At the same time, the company adopts flexible management mode, and each factory flexibly deploys personnel according to different production modes, and is good at flexible working hours and flexible logistics management.
Accordingly, BMW's highly coordinated production network can not only efficiently manage the very complicated technological processes in automobile production, but also quickly respond to the demand changes of a certain model.
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(II) Personnel concept of attaching importance to people's sustainable development BMW regards the sustainable development of employees as the main factor of enterprise success, and also regards it as an important guarantee of leading the world, and integrates this concept into the company's business philosophy.
Due to BMW's future personnel policy, the performance of employees has been improved, and the company's benefits have been improved without reducing labor costs.
The eight programs of BMW's personnel policy embody this policy and implement it in daily work:
1, respect each other and treat differences with a positive attitude;
2. A way of thinking that transcends national and cultural boundaries; ?
3. Work performance is the basis of remuneration;
4. The result of teamwork is higher than the sum of individual work; ?
5. Ensure attractive jobs for loyal and responsible employees; ?
6. There is no doubt about respecting the human rights of employees; ?
7. Treating suppliers and business partners with social standards is the basic principle of doing business;
8. Rich employee benefits and strong sense of social responsibility.
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(3) Social Role Positioning As a global enterprise, its success can no longer be measured only by profit level and sales figures.
Global enterprises must seriously undertake social responsibilities such as environmental protection and employee welfare, and only in this way can they ensure sustained business success.
Over the years, BMW has always implemented the principle of sustainable development in its business activities, paying equal attention to economic development, ecological protection, social impact and other factors.
The core elements of BMW's sustainable development strategy are to provide employees with high standards of social treatment, produce environmentally-friendly products, protect the environment in the production process, and also have road traffic management.
BMW implements the sustainable development strategy in its business activities, which is reflected in a series of different aspects:
1, the future of personal transportation In order to ensure "sustainable development", BMW has made unremitting efforts and made many pioneering contributions. For example, in addition to developing intelligent and ecological traffic management systems for busy urban areas, BMW is also committed to developing alternative power systems.
In this regard, BMW focuses on "clean energy": that is, liquid hydrogen is obtained from other renewable energy sources through electrolysis as a clean fuel for driving cars in the future.
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2. Environmental protection is an important part of BMW's sustainable development strategy, which runs through all efforts to optimize products and production processes.
When evaluating the environmental impact of products, BMW gives priority and attention to reducing the fuel consumption of cars.
In addition, special emphasis is placed on product development with sustainable characteristics, and factors such as environmental protection and recycling are fully considered at the beginning of product development.
In the production process, each BMW factory has passed the ISO 1400 1 certification of the international environmental management system, and passed the audit of the European Union Environmental Protection Committee (EMAS) in the applicable areas.
Therefore, BMW Group is the first and only automobile manufacturer to adopt international standard environmental management system in all factories around the world and meet local environmental protection requirements.
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3. Corporate citizenship obligations and commitment to society BMW abides by the motto of taking responsibility. Therefore, BMW pays special attention to a series of social issues, including traffic safety, mutual understanding and learning of different cultures between countries, public education and funding for high-quality talents.
In addition, BMW is also committed to establishing community relations of mutual understanding and trust in the areas where various production plants are located.
BMW chose the above contents according to its own corporate culture and corporate goals.
This applies to all subsidiaries of BMW, because the corporate culture on which internal employees depend will affect the outside of the company.
4. It is an integral part of BMW's sustainable development strategy to communicate with political circles and social groups and establish extensive cooperative relations with various social welfare organizations, business associations and research institutions.
The company's support for the "small global" project proposed by former UN Secretary-General Kofi Annan is an example in this field.
The goal of this project is to promote cooperation among commercial, political and international organizations on a global scale.
BMW also promotes open discussion on current economic and policy issues by supporting international forums.
Extended data:
The meaning of BMW logo:
B.M.W means Bavarian Automobile Factory, and the color and combination of logo come from the state emblem of Bavaria where BMW is located (next to the BMW logo in front).
BMW started by producing aero-engines, so many people think that the logo represents a rotating propeller, but this is not the case. In fact, the meaning of the blue and white logo is very simple. The blue and white logo is the state emblem of Bavaria, where the company is located, to remind BMW of its pure pedigree from Bavaria.
The blue and white pattern in the middle of BMW logo represents blue sky, white clouds and rotating propeller, which symbolizes BMW's long history, the company's leading position in aero-engine technology in the past, and the company's consistent purpose and goal.
Bmw 3/ 15, like Mercedes-Benz, aims at high quality, high performance and high technology, and its automobile output is not high, but it enjoys almost the same reputation as Mercedes-Benz in the world automobile industry and users.
BMW's acceleration performance and high-speed performance are among the best in the world automobile industry, so BMW is the first choice for police cars in various countries.
BMW's motorcycles are the most expensive in the international market, even surpassing luxury cars, and the price is as high as $30,000.
Because BMW products are designed in racing style, BMW cars often make a splash in world racing activities.