Diesel was founded by renzo rosso in 1978 and became one of the 14 brands of Italian fashion company Genius Group. In February 2008, the "Diesel Black Gold" advanced ready-to-wear series was launched. 20/kloc-in April, 2003, Nicola Formichetti joined Dixie as the global artistic director, responsible for the brand's products, marketing and interior design.
The Diesel brand has become the sexiest symbol, and fans all over the world like the Diesel brand. In 2008, on the occasion of Dixie's 30th anniversary, a large-scale activity with the theme of "Dixie Night" was held in cities around the world 17, and the limited edition jeans of "Party Thirty" were launched.
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Before the establishment of this brand, the founder of Diesel sewed the best jeans for the Italian royal family, which made the royal family feel extremely satisfied and received rave reviews. However, he didn't make much money. After all, the royal family has few customers, so he and two good friends set up this company, which can provide jeans with good fit, excellent quality and reasonable price to everyone. Instead of naming a brand by name, the word DIESEL is used, which has historical background.