We must first understand what community operation is, that is, to complete promotion, retention and transformation in the existing user groups. Since it involves transformation, it will definitely have a sales nature.
I don't work in an educational institution in ByteDance. I went to an interview at the beginning of last year and made friends. Finally, I didn't go, because education in ByteDance has just started. Later, I have been operating in large educational institutions and have been a community for half a year.
What is the most important aspect of community operation?
Of course, the most basic group management ability is needed. In addition to non-member communities, the community of educational institutions generally acts as a class teacher, that is, simply guiding paying students to learn, planning learning paths, and accomplishing learning goals. This is very simple. It's all templated. After training in the company for half a day, it is basically clear.
I divide the ability of community operation into three aspects: promotion, retention and transformation. Which is more important depends on your performance structure and which is more important. But to put it bluntly, the three are equally important, because most of the performance of the community is transformation. You are not good at improving life and retaining it, and you will not be good at transforming nature. Of course there are exceptions. My current company has such a great god selling crowns that I can't be an ordinary person.
There are many ways to improve these three abilities in Zhihu and online. The subject can search and learn by himself. I may write some answers in this regard when I have time in the future. The subject can pay attention to it first.
What is the prospect of community operation?
To tell the truth, the major institutions operated by the community are very scarce, including several companies I have stayed in. The recruitment of the community has never stopped, and the prospects can be said to be very good. However, this position is really annoying. WeChat keeps ringing and there is no personal time. Taking a break is just like not taking a break, just like selling, except that you don't have to face the users directly. This is a problem to be considered before doing community operations.
What is the salary for community operation?
Wages generally fluctuate from 4000 to 6000, which is the basic salary level of large institutions, mainly depending on performance. As I said, two weeks a month is not a dream, and the general comprehensive salary is around 5500 to 6000.