According to the data of iiMedia Research, the course budget of 20.0% users of K 12 is1000-3,000 yuan, and that of 18.5% users is 3,000-5,000 yuan, 21./kloc. Ai Media Consulting analysts believe that the price of K 12 courses needs to take into account the economic differences of each family, and create differentiated course products according to the distribution of budget differences and the needs of courses, thus forming a unique competitive barrier.

Ai Media Consulting | 2020 China K 12 Online Education Industry Research Report