Marketing is an activity, process and system that brings value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products.

This major trains professional managers who can be competent as marketing directors of enterprises. Students will have basic knowledge of economics, management and computer application, as well as strong written and oral expression skills in Chinese and English, interpersonal skills, business negotiation skills and computer application skills. Pay attention to the cultivation of professional ability, and be able to conduct market research, market forecast and market development through training and internship; Be able to master the marketing planning method of products or services; Master the basic methods of e-commerce operation, be able to make web pages and design, operate and manage websites; Able to master enterprise advertising planning and operation methods; Can obtain one or two vocational qualification certificates, and basically have the ability to find a job smoothly. After graduation, students can engage in marketing management and research in industrial and commercial enterprises, financial institutions, government departments and universities.