Professional introduction

E-commerce major is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. The purpose is to cultivate advanced applied technical talents who systematically master the basic knowledge and skills of e-commerce, are familiar with the basic business processes of various e-commerce activities, and can skillfully use e-commerce skills and modern information technology to engage in e-commerce activities, e-commerce website and system construction and security maintenance, and e-commerce management.

Training objectives This major requires students to systematically master the relevant theories of computer and information science and technology and the basic theory of e-commerce, master the relevant theories of economics, management and law, understand the business processing and e-commerce mechanism in the information economy era, and have the ability to solve the development, application and management problems of e-commerce by using modern e-commerce technology and economic management means, and formulate e-commerce solutions and implementation technologies. Have the multi-dimensional analysis ability of technology, business and management, and be able to engage in e-commerce application development and e-commerce management in various enterprises, network service institutions, governments and other departments.

Professional direction This major has six professional directions: website design and program direction, network marketing direction, network product planning direction, enterprise informatization, personal network entrepreneurship and bank card research and development, seo optimization and online store operation direction. E-commerce majors in different universities require different courses. Some colleges pay attention to e-commerce network technology and computer technology, and some colleges will pay attention to business model, which is mainly reflected in the departments where this major is located, some in management colleges, and some in universities. In this way, the specialties of students trained in various colleges and universities will also have certain differences.

2.5-year correspondence course

Main courses: philosophy, college English (II), computer foundation, management principles, introduction to e-commerce, college English (III), e-commerce database technology, e-commerce website design, e-commerce logistics and supply chain management, e-commerce security technology, e-commerce program design, XML and e-commerce application, e-commerce solution, e-commerce application development technology, e-payment and network finance, customer relationship management CRM, computer network and e-commerce.

Employment direction

After graduation, I can engage in bank background operation (network operation), web design, website construction and maintenance of enterprises and institutions, or network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, or engage in customer relationship management, e-commerce project management, e-commerce activity planning and operation, e-commerce system development and maintenance, e-commerce teaching and other work in schools at all levels. College graduates are mainly engaged in online marketing, online customer service and e-commerce project operation. College students can also engage in telemarketing in the call center.

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