Attribution theory in daily social communication, in order to effectively control and adapt to the environment, people often explain various social behaviors consciously or unconsciously in the surrounding environment. In the process of cognition, the cognitive whole infers other unknown characteristics according to certain personality characteristics or certain behavior characteristics of others, in order to seek the causal relationship between various characteristics.
Attribution theory was put forward by social psychologist Hyde in 1958. Attribution refers to the process that people analyze their own or others' behaviors and infer the causes of these behaviors. Attribution affects future behavior and motivation.
Extended data:
Related contents of attribution theory:
1. If a person attributes his failure in the exam to lack of ability, then he will expect himself to fail in the exam in the future, because ability is a stable reason; If you attribute the failure in the exam to bad luck, you are unlikely to expect to fail in the exam in the future, because luck is an unstable reason.
2. People who need achievements will attribute achievements to their own efforts and failures to insufficient efforts. Unwilling to fail, I firmly believe that as long as I work harder, I will succeed. Believe that you have the ability to cope, as long as you try your best, nothing is impossible.
Baidu encyclopedia-attribution theory