According to the data of iiMedia Research, 60.8% of the respondents need tutors in various disciplines, and the demand for interest and programming education is still increasing. Teachers' resources are the primary influencing factor for users to choose platforms. The survival of the fittest in the industry, the continuous losses of small and medium-sized institutions, the accumulation of online education in established educational institutions, and the business of K 12 have become the main engine of New Oriental's revenue growth.
For K 12 education platform, its interactivity needs to be improved.
The data shows that 56.9% of the respondents think that increasing teacher-student interaction can improve students' learning concentration on the network platform K 12, and 49.7% of the respondents think that mastering the learning status in real time through technology can improve students' learning concentration.
In fact, compared with offline classes, the learning atmosphere of online education is weak and lack of supervision, which may cause students' inattention. Each platform still needs to be further upgraded in product design and technology application to improve students' learning quality in online classroom.
It is predicted that the future competition of K 12 online education will focus on the competition between products and users, focus on users' pain points with standardized and systematic products, and realize differentiated content supply with personalized service and innovative teaching mode, so as to release the brand reputation value.
Source: Ai Media Report Center