The appearance of Dongyuan Shu Yue gave a shot in the arm to the "returning to the west" who yearned for rural life. Its product design and the creation of its own community IP will undoubtedly become a dark horse and a "big winner" in the 20 19 villa market.

After more than half a month of rainy days, the breath of spring in 20 19 came quietly. Chengdu property market seems to be gradually warming up in this warming. Chengdu is a cloudy and rainy city, and the intermittent rain in the city is disgusting. However, when you stand by and watch the Jinma River, facing the gurgling sound of running water and the newly sprouted green willows by the river, you look up and stand in the windward scenery, full of spring. At this time, I'm afraid you just want to remember an idyllic poem and sigh: the west is still livable!

Jinmahe scenery

The "western control" strategy of Chengdu municipal government not only guarantees the ecological barrier of Chengdu as a whole, but also brings opportunities for the west of the city to move towards a modern garden city. Protecting cultivated land and attaching importance to the development of modern agriculture also means that the development land will be further tightened. It is not so easy to choose a good land in the west of the city and live by water.

However, the appearance of Dongyuan Shu Yue gave a shot in the arm to the "returning to the west" who yearned for rural life. Its product design and the creation of its own community IP will undoubtedly become a dark horse and a "big winner" in the 20 19 villa market.

Dongyuan Shuyue Garden renderings.

1 Tree 5 Garden

Strong product strength achievement attribute

In a market full of high-rise buildings and villas, the overall layout of Shu Yue townhouses and garden villas in Dongyuan is precious. With the keywords of "the floor area ratio is only 1. 1, the greening rate is 30%, and the building density is 27.42%", it has become the first dark horse in the 20 19 Chengdu villa market.

This is the purest experience of villa living in Wenjiang area at present, and it is also a very product in Chengdu market. After all, the city is developing further and further. Under the high-low distribution structure, the real plot ratio of many urban villas is higher than 3.0, and they still live a high-density community life while living in villas.

Generally speaking, in order to improve the land utilization rate, traditional economical townhouses usually adopt the spatial layout design with long depth, small width and few horizontal halls. Judging from Shu Yue180m2 apartment type, Dongyuan actively shortened the depth and expanded the width. Under the premise of the same floor area ratio, the space layout of the East Garden can obviously have more landscape space, larger apartment width, better ventilation and lighting, and better apartment quality.

Dongyuan Shu Yue Sand Table Real Map

Five rooms, three districts and five parks. The first floor connects the front and rear gardens and the basement, with a height of 5.2 meters. Terraces and gardens are presented on the second and third floors, and romantic terraces are added on the top roof to create the living atmosphere of "Li Tao Luotang".

Moreover, the master plan of Shu Yue in the East Garden shows that the designers got inspiration from Monet's paintings and built five garden systems, namely Brescie Garden, Lott Garden, Green Garden, Bridge and Bloomington, and two courtyard systems in the villa area, forming five gardens and five courtyards to change the scenery. Stair windows and cloakrooms are lighted, and the design is expanded, so that every time the owner opens the door or pushes open the window, he will face a new courtyard relationship.

The total price is more than 2 million.

Cost-effective to meet the expectations of living and value-added

The products are amazing, but the total price of more than 2 million parents is another chip of Dongyuan Shu Yue.

According to the data of Midtown real estate industry, the unit price of the interior area of the main city villa or villa with good quality in Chengdu market is about 1.9 million, and it is about 20,000 if the brand of the developer behind it is excellent.

According to the average price of 15000-20000/㎡, the total price of the four-bedroom small high-rise building of130m2 is more than 2 million, which is similar to the price of the townhouse in Shu Yue Garden of Dongyuan.

For a family with two children, the compact four-bedroom apartment of130m2 seems to be enough, but it is not enough. There are always more things at home than you think. Dongyuan Shuyue is more functional and practical than a high-rise building with the same area index. In addition to the garden terrace, there can also be a tea room, an audio-visual room, a wine cellar and a family hall. Relatively speaking, the sense of honor is stronger.

Dongyuan Shu Yue Business Department Shijing

In fact, there are many trading rules in the villa market: sense of honor, vanity fair, socialization, identity, privacy and childhood wishes. Not only in addition to space, but also to meet the expectations of property buyers, including face, quality, taste and so on. , to achieve a leap in class.

Most importantly, according to the current land price level in Chengdu, it is impossible to make a product with similar price and higher quality on the basis of the same location conditions, floor area ratio and resource conditions in the central city. This is another embodiment of Dongyuan Shu Yue besides the floor area ratio.

Beyond the scale of architecture

Successful community operation makes buying more meaningful.

With the upgrading of the city, Chengdu has improved its market, which is followed by a rapidly growing market segment. But people's living standards are always changing upwards. What modern people need is not only to find a livable building for themselves, but also to pay attention to their spiritual pursuit of being above home. Dongyuan-style life advocated by Dongyuan makes it more meaningful for owners to live here.

Dongyuan Meng Tong Tongxiang Real Scene Map

Dongyuan Real Estate has successfully operated two major community IPS, providing a community with space, sharing and warmth for adult owners, connecting online and offline, providing communication space for owners with different interests and hobbies, and the project landed. As the first "original gathering place" in West China, Dongyuan Shu Yue will regularly carry out community activities based on "life aesthetics, parent-child interaction and drama art", so that owners can really get together and form Dongyuan's unique community culture.

Whereas Dongyuan Shu Yue implements the scheme of "children are happy in Meng Tong" for small business owners, and the demand of children for the community is much higher than that of adults. Dongyuan takes care of children from three sub-levels of "worry-free escort", "happy enjoyment" and "careful care". It is not the product packaging in the market, but fundamentally understands the family, identifies with women, cares for children, and provides advanced education programs for owners.

On the whole, Dongyuan Shu Yue is definitely not the best choice for improvement, but from the commercial point of view, it is one of the best choices for improvement in all aspects. Compared with the luxury house with high total price, it is more affordable, more productive than just needed, and the plane structure and scale are well grasped. In addition, its distance from the traditional city center is suitable, and the convenient transportation makes it belong to the semi-urban ecological circle. At the same time, the Wenjiang Jinma plate where the project is located is one of the most potential areas in the west of the city. The planned 20 billion cultural and sports center and the 800-acre Chengdu International Medical City are all high-quality productivity projects.

According to the latest news, Dongyuan Shuyue officially obtained a new pre-sale certificate on March 18, and officially registered it today. 180-2 10㎡ 2 million-level garden townhouses, as well as 94- 1 13㎡ 800,000-level quadrangles. It is learned that this is also the last three houses in Dongyuan Shu Yue.