CCTV's masterpiece "Bright Sword" has received rave reviews since its launch, and is deeply loved by the audience. I think it's really an excellent TV series in 2006. "Bright Sword" mainly tells the story of Li Yunlong, the head of the Independent Regiment of the Eighth Route Army129th Division, who led troops to War of Resistance against Japanese Aggression during the Liberation War, and created a vivid and personal story for us.

Li Yunlong has little education, rough personality and love to call names, but he is extremely brave, good at commanding, and imaginative in fighting. Under his leadership, his troops were also infected with the heroic momentum and won one victory after another. Li Yunlong is straightforward, rough and unpretentious, with a bright heart and a pure heart; Hot-blooded men, in the battle center by hook or by crook, in the bloodthirsty fight and revenge for the death of their comrades-in-arms, show the overwhelming heroism of an iron-blooded soldier regardless of life and death. In the long-term military career, he gradually matured and formed a unique spirit of "bright sword": "In the face of a powerful opponent, even if you know that you are defeated, you must resolutely show your sword. Even if it falls, it will become a mountain and a ridge. " The spirit of "bright sword" is the spirit and style of our officers and men who are brave and tenacious, not afraid of sacrifice, brave, dare to fight and win, and dare to overwhelm all enemies.

After reading "Bright Sword", I was deeply attracted by the spirit of "Bright Sword". I think firm but gentle is not only the soul of our soldiers, but also one of the spirits that successful entrepreneurs should have.

First of all, the spirit of "bright sword" embodies a kind of courage and boldness. Courage and boldness are also possessed by successful entrepreneurs.

People often say: the brave win when they meet in the narrow road. What is a brave man? Brave people refer not only to those revolutionary heroes who dare to face the enemy's gunfire, but also to those who dare to face difficulties and can survive and develop in them. During the war years, the two armies confronted each other and fought for positions. Taking a step back is tantamount to giving your position to the enemy and giving the enemy hope of victory. It is precisely because of the people's liberation army's courage and perseverance in the face of the enemy that the Japanese were driven out of China and the Kuomintang was driven out of the mainland, becoming a real brave man and winning the last laugh. Similarly, in the business world, shopping malls are like battlefields, where they compete for positions and shopping malls compete for market share to maximize profits. On the battlefield, our soldiers should have the spirit of "sword-wielding", know that they have been defeated, and also have the courage to sword-wield and fight to the death with the enemy. As a successful entrepreneur who makes waves in the business world, he should also have the spirit of "showing his sword" and not give any of his "positions" to our competitors. For successful entrepreneurs who start a business and make waves, whether they dare or not is a matter of attitude and ability. As long as they can't go forward, it will become possible, and indecision can only become impossible in Nuo Nuo.

In "Bright Sword", Kong Jie suffered an unprecedented defeat by the Japanese Yamazaki Brigade. When he was fired, he told Li Yunlong how brave these demons were. If Li Yunlong is afraid at this time and loses the courage to fight, how can we talk about the complete annihilation of Yamazaki Brigade? In fact, everything is very difficult. The key depends on how we look at difficulties and face them squarely. If you run away every time you encounter difficulties, you will never see victory from a distance, you can only make a detour on the road to victory, and you will never stand on the position of victory. In fact, companies and enterprises run by entrepreneurs are the same, and there are many difficulties in the battlefield without smoke. If entrepreneurs turn around when they encounter difficulties, they will be stuck in a basin surrounded by difficulties, and they will not see the dawn of victory or feel the feelings of successful entrepreneurs. Moreover, in fact, sometimes difficulties are not as terrible as imagined. As long as we are brave enough to draw out our swords and fight hard, we will definitely be able to fight our way out and break through the tight encirclement. In enterprise operation, we think that although the work is difficult to do, we should find our own reasons. Perhaps it is the lack of courage to face difficulties that keeps us from moving forward. Therefore, those who can avoid difficulties can only be regarded as passive adaptors, and those who can overcome difficulties and forge ahead are truly brave. Successful entrepreneurs need to show courage and boldness in order to make a big difference in business wars.

Secondly, the spirit of "bright sword" also embodies an atmosphere and a kind of heroism. Similarly, atmosphere and heroism are also necessary for successful people, especially successful entrepreneurs.

The atmosphere, as its name implies, is not stingy. People with great atmosphere have the ability to tolerate others, the courage to sacrifice their lives for righteousness, and the degree of not caring about personal gains and losses. As the old saying goes, those who achieve great things are informal. No one who has achieved great things through the ages has become a great man because of calculating personal gains and losses. They always strive for a belief and a goal, and what they finally get is natural. It is difficult for a person who always haggles over personal gains and losses to achieve great things, because he spends all his energy on details and ignores the overall planning. If Li Yunlong calculates how much money he can get in each battle, how many ranks will he be promoted? Then not only can he not win one war after another, but he may also become a victim of the enemy's heavy artillery fire. Because caring about the gains and losses of these personal interests will make him lose his rational judgment and even lose a group of good brothers who risked their lives for him. Because in the balance of personal and overall interests, the weight of personal interests is always added, the balance will be unbalanced and people will become narrow-minded. Narrow-minded people will not win the respect and affirmation of their colleagues. However, in the end, Li Yunlong became a general, not because he worked hard, nor because he cared about personal gains and losses, but because he was fair and comfortable with people after doing so many things, and he naturally got what he deserved.

Ambitious people should be tolerant, because in actual business management, you will meet all kinds of people. Maybe some people's personality is not what you like, maybe some people's life principles are contrary to yours, but these people may have their own specialties. You can't judge a person's ability to work because of his personal likes and dislikes. You must balance yourself, treat everyone fairly, and give full play to everyone's specialty, which will be beneficial to the development of the company.

Thirdly, the spirit of "bright sword" also embodies a lofty ambition. Ambition is inherent in every successful entrepreneur, and they always have lofty aspirations in their hearts.

Napoleon, a famous French general, once said: Soldiers who don't want to be generals are not good soldiers. Therefore, men should be ambitious. The PLA's ambition is to win the war and finally seize power, while the businessman's ambition is to win the commercial war, gain absolute advantage in the market and be invincible. No matter what kind of victory, you need unswerving confidence and unremitting efforts.

As entrepreneurs in business, we should set the goal of "industry leader" and firmly believe that we will be able to achieve the goal. In practical management, super successful entrepreneurs can always think of things that others dare not think of and do things that others can't do. They rely on lofty aspirations and unremitting efforts.

Finally, the "bright sword" spirit also embodies a kind of prestige. Li Yunlong's prestige in the regiment is very great, even after he was dismissed as the head of the regiment, his prestige is still overwhelming. Therefore, I can always do something that others can't. Similarly, prestige is what a successful entrepreneur must build. If an entrepreneur has no prestige in his field, then there is no success at all.

The ancients said: "If there is power, there will be power; If you have faith, you will be willing to follow it. Anyone who wants to convince others must have prestige. " . If there is majesty, there is awe-inspiring spirit. Honest people will follow. Anyone who wants to convince others must have prestige and credibility at the same time. This is what we call prestige. Li Yunlong, a Tuba Road without any formal education, is such a person. Why are brothers willing to risk their lives with him without hesitation? This is his own prestige, which makes his brothers feel that following him is a word-value.

Wei usually refers to prestige and majesty, but I think "Wei" more clearly refers to responsibility, boldness of vision, courage to take on and dare to take on big responsibilities. When dealing with people, a gentleman can be frank and calm, life is not smooth sailing, and there are more difficulties and obstacles in doing business. At this time, a real gentleman needs to dare to stand up and say, "I will do this, I will complete this task, and I guarantee success." You dare to do what others dare not do, you dare to promise what others dare not promise, and let people around you admire your courage and boldness. When encountering difficulties, holding back or preserving our sanity are not real gentlemen, but those who want to enjoy the achievements of others are even more disdainful treacherous villains.

I believe that "words must be done, and actions must be fruitful." A gentleman made a promise, came out and showed his prestige. Prestige alone is not enough, but also needs "trust". People who only make verbal promises but don't keep them are dreamers. Compared with idle cowards, dreamers are just pot calling the kettle black with the same essence.

"Without honesty, you will have nothing." This is the power of honesty. It is no exaggeration to say that a word "faith" gambles on a person's whole personality. What else can a person lose his personality? Be honest, do things honestly and do business honestly. If you want to be a successful entrepreneur, you can't do without honesty. Now all enterprises pay attention to honesty. Although some enterprises sometimes get some benefits temporarily because they don't pay attention to honesty, in the long run, they will inevitably fail.

In short, it is not just a sword that shines, but a kind of courage and boldness, an atmosphere, a kind of heroism, a kind of lofty ambition, a kind of prestige and a kind of spirit. In a word, successful entrepreneurs should have this spirit of "showing their swords", work hard on actual management, and create a new world.