2. Operation form: DM single page fully meets the customer's requirements. After finishing, editing, designing, producing and printing the materials, it completes the supporting services, and directly delivers them after meeting the customer's requirements in delivery time, place, scope and object, which is especially suitable for domestic network publishing of large commercial enterprises and direct mail of local residential areas.
The biggest difference between extended material DM and other media is that DM can directly deliver advertising information to the real audience, while other advertising media forms can only deliver advertising information to all audiences, regardless of whether the audience is the real audience of advertising information.
superiority
1.DM is different from other traditional advertising media. It can select the target object pertinently and reduce waste.
2.DM directly advertises the pre-selected objects, and the advertisement recipients often have a sense of superiority that other traditional media can't match, which makes them pay more attention to the products independently.
3. One-to-one direct communication can reduce the objective volatilization in the process of information transmission and maximize the advertising effect.
4. It won't cause direct competition of similar products, which is beneficial for small and medium-sized enterprises to avoid confrontation with large enterprises and concentrate on developing and expanding enterprises.
References:
Baidu encyclopedia _dm advertisement