I. Purpose of the event

1. Gather popularity through opening activities, attract pedestrians to wait and see, form word-of-mouth publicity, achieve the effect of communication, and further expand the popularity and reputation of Jiajiazhi brand within a certain range.

2. Attract consumers into the store through activities, and strive to promote the purchase of consumers who patronize the store for the first time.

Second, publicity strategy.

1. Hang large outdoor advertisements or lamp post and light box advertisements on main streets, usually short-term advertisements, near new stores, mainly for opening. It is more appropriate to announce the opening time and surprise activities around 10 days before and after the opening.

2. One week before opening:

(1) Distribute DM leaflets to residents in commercial concentrated areas, key blocks or residential quarters, mainly to convey the opening information and the contents of opening surprise activities, and stimulate consumers' participation and purchase desire;

(2) If conditions permit, you can find local powerful newspapers and media to cooperate and publicize with leaflets;

(3) If funds permit, publicity should be carried out through the media and television.

3, three days before the opening:

Strengthen publicity, release opening information through SMS platform, place floating balloons around the business circle, hang opening celebration banners and banners on the adjacent streets and main roads of new stores, create an opening atmosphere, strengthen the stimulation to passers-by, and do a good job in preheating for the official opening.

4. On the opening day, you can hold a parade on the main street nearby to attract the attention of pedestrians and release opening information and activities.

5. One week after opening: Continue the enthusiasm when opening, and launch a new promotion plan according to local consumption habits to ensure passenger flow and sales.

Third, the activity project settings

1, opening ceremony.

2. Promotional activities.

Fourth, the activity site layout

1. Arch at the entrance of the new store, floating balloons, banners and vertical banners with appropriate specifications (hanging on the upper floor of the building where the new store is located).

2. A red carpet is laid along the street in front of the new store, with the length of x meters.

3. Place flowers for the opening ceremony on the left and right sides of the new store gate.

4. On the opening day, ensure that the new store has enough employees. Employees will wear well-known uniforms and stand on both sides of the door or at the entrance of the new store to greet the guests, follow them into the store, help them introduce and pack, and strive for one-on-one tracking (X days before opening).

5, audio, microphone equipment and debugging.

Verb (abbreviation of verb) opening ceremony process

Before X point: Now the layout is completed and the sound debugging is completed.

Ex-X: All the activists are here.

X-point to X-point: All participants, including the heads of various departments of the company, were present to coordinate the scene and enhance the popularity of the opening scene.

From point X to point X: drumming, playing military bands, attracting passers-by and creating popularity index.

X point to X point: the ceremony officially begins. General manager Lu briefly announced the opening ceremony and the lion dance performance. At the same time, leaders and guests can visit Jubao Store and begin to perform the traditional China program "Lion Dance Performance" with applause. In the performance, the lion gave a sentence (indicating that everyone knows the treasure shop and has a good business).

From X to X: After the event, the new store will open as usual, and continue to carry out on-site product sales, sales promotion activities (calling out promotional activities from time to time), preferential introduction of membership cards and other activities. In order to continue the shopping craze when Jubao Store opened, the promotion activities can be extended by X days, aiming at increasing the rate of entering the store and promoting sales.

Things to be prepared before the activity of intransitive verbs (in place x days before the activity)

1. Contact the arch, balloon and banner production company, communicate the release content, release time and price, and negotiate and sign the contract.

2. Design and production of DM leaflets, posters and other publicity materials.

3. If you need to publish an advertisement, contact the local outdoor media or TV, newspaper and media companies to communicate the content and price, and sign a contract.

4. Draw up the opening promotion plan, prepare opening gifts and prepare promotional gifts.

5. Contact the local lion dance performance team, communicate the performance time and price, and negotiate the signing.

8. Preparation of ribbon-cutting props (red ribbon, tray, scissors, white gloves).

6. Prepare the red carpet (rent or buy), purchase flower baskets for the opening of the new store and ensure that they arrive at the store normally on the opening day.

7, the host, leadership speech, media draft preparation.

8. Prepare the customer information card and file the customer information (for users who newly apply for membership cards during the opening period).