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Marketing guru Yuan's Inspirational Story
Marketing guru Yuan's Inspirational Story

life experience

(1) initially entered Meiji Insurance.

March 27th was an extraordinary day for Yuan, who had accomplished nothing. 27-year-old Yuan walked into the recruitment site of Meiji Insurance Company with his resume. A senior expert who has just returned from studying sales promotion in America is an examiner. He glanced at the one in front of him. He was only 145 cm tall and weighed 50 kg. Guy? Throw a hard sentence:? You can't do it. ?

Yuan was startled. After a long time, he came to his senses and stammered, how did you see it?

The examiner said contemptuously. To tell the truth, it is difficult to sell insurance. You are not fit to do this at all. ?

Yuan was angered. He looked up and said, Excuse me, what standards do you have to meet to enter your company?

? Per person per month 10000 yuan. ?

? Everyone can finish this number.

? Of course. ?

Yuan Yi's indomitable spirit came up, and he was angry: in this case, I can also achieve 10000 yuan. ?

The examiner gave Yuan a contemptuous stare and laughed.

(b) a difficult start

Where's Yuan? Dare you? I made a promise to sell 10000 a month, but I didn't get the favor of the examiner. I barely became one? Trainee salesman? . No desk, no salary, and often regarded as an old salesman? Peggy? Order. In the first seven months of sales, he didn't even get a penny of insurance, and of course he didn't get a penny of salary. In order to save money, he had to go to work by tram, eat at noon and sleep on a park bench at night.

(c) Selling yourself is more important than selling insurance.

However, all this did not make Yuan flinch. He took the humiliation of the day of the application as a whip and kept whipping it? Whip? Himself, running around all day, working hard, in order not to relax, I often yell at myself in the mirror. Unique in the world, with superhuman perseverance and strong fighting spirit, all down and out is temporary. I must succeed, and I will succeed. ? He knows that at this time he is not just selling insurance, he is selling himself. He wants to prove to the world that I am a salesman. ?

(4) Hard work pays off.

He is still full of energy. He gets up at 5 o'clock every morning. Home? Walk to work. He greeted passers-by with a smile all the way. A gentleman often saw him happy and infected, so he invited him to have breakfast. Although he was starving, he politely refused. When he learned that he was a salesman of an insurance company, the gentleman said, since you won't have the honor to have dinner with me, I'll vote for you! ? He finally signed the first insurance policy in his life. What surprised him even more was that this gentleman was the owner of a big hotel and helped him introduce many businesses.

No, it's too late.

From this day on, Yuan's work performance began to soar. By the end of the year, he achieved a total performance of168,000 yen in nine months, far exceeding the promise at that time. Colleagues in the company immediately looked at him with new eyes. At this moment, Yuan's success made him burst into tears. He said to himself, Yuan, you did a good job, you poor boy who didn't eat lunch, didn't take the bus and lived in the park. Well done! ?

Rapid growth

(a) Incorporate the business into Mitsubishi.

1936, Yuan's sales performance ranked first in the company, but he was still very enthusiastic about his work, so he was not satisfied. He conceived a bold and unconventional sales plan and asked the chairman of the insurance company for an introduction of the senior staff of a large Japanese company. Letter of recommendation? Promote insurance business on a large scale and at a high level. Because Mr. Tian is not only the chairman of Meiji Insurance Company, but also the president of Mitsubishi Bank and the chairman of Mitsubishi Corporation, and he is the veritable highest person in charge of the entire Mitsubishi consortium. Through him, Yuan's insurance business can penetrate not only all organizations of Mitsubishi, but also all the most representative large enterprises related to Mitsubishi.

However, Yuan doesn't know that insurance companies have long been strictly observed: all senior personnel who come to work in Meiji from Mitsubishi will never introduce insurance customers, including Chairman Tanida.

Yuan was fidgety about this breakthrough idea. He gritted his teeth and vowed to realize his marketing plan. He confidently pushed open the door of Mr Abe, the managing director in charge of sales promotion, and asked him to ask Chairman Tian Tian for a copy? Letter of recommendation? . After listening to Yuan's plan, Abe stared at Yuan silently and didn't speak. After a long time, Abe slowly spoke out the company's agreement and rejected Yuan's request. Yuan Yiping refused to back down and asked? Managing director, can you go to the chairman and make a request in person? Abe's eyes widened. After a long silence, he said five words: just give it a try. ? With that, he sent Yuan out with an indescribable smile.

(2)? The following crimes? But I got unexpected gains.

After waiting for a few days, I finally received an appointment notice. Yuan Xing rushed to the headquarters of Mitsubishi Consortium, and layers of checkpoints and long waiting consumed most of Yuan's excitement. He fell tired on the sofa and fell asleep. I don't know how long it took, but Yuan poked him on the shoulder a few times. He woke up in shock and faced the chairman in panic. Tian shouted:? Yuan, who had not woken up, was immediately scared and almost speechless. After thinking for a while, he stammered out his sales plan and just said, I'd like you to introduce me? Cut off by farming:? What? Do you think I will introduce insurance?

Before Yuan came, he thought that the request was rejected and prepared a set of rebuttals, but he never expected that Gu Tian would contemptuously describe the insurance business as? This thing? . Angry, he roared: You bastard. ? Then he took a step forward, and Tian Tian hurriedly took a step back. ? You just said insurance, right? Isn't the company always educating us that insurance is right? Really? Are you still the chairman of the company? I will go back to the company and spread what you said to all my colleagues. ? Yuan said and turned to leave.

An unknown shop assistant dared to contradict and berate the high-ranking chairman, which made Tanita angry, but he was right about the shop assistant. Wait and see? The subtext can't help but make people think seriously.

When Yuan walked out of Mitsubishi Building, his heart was not calm. His plan was rejected and he felt angry and disappointed. When he returned to the insurance company helplessly, he told Abe what had happened. He was about to resign when the phone rang. It was Tanita. He told Abe that Yuan had just added harsh words to himself. He was angry, but after Yuan left, he thought twice. Tian Tian went on to say:? The previous agreement of the insurance company is indeed biased. Yuan's plan is correct. We are also senior employees of insurance companies, so we should contribute to the company and help expand our business. Let's buy insurance. ?

(3) Set lofty goals for yourself.

Put the phone down, Tian Tian immediately convened an interim board meeting. At the meeting, it was decided that all Mitsubishi related enterprises must invest all their pensions in Meiji Company as insurance money. ? Yuan's rebuttal not only won the respect of the chairman, but also won the full support of the chairman in the future. He gradually realized his grand plan: he became the number one seller in Japan within three years, and continued to be the national sales champion in 15 years after he was 43 years old, with a sales volume of one million dollars in 17 years.

1962 won the special award of the Japanese government? Fourth order of the rising sun? . It is rare to win this honor in Japan, and even then Japanese Prime Minister Fukuda Takeo was envious and sighed in public. As prime minister, I only won the fifth medal of the rising sun. ? 1964 American international association, the world authority, awarded the highest honor college award to global salesmen in recognition of their achievements in the sales promotion industry. He is a lifelong director of Meiji Insurance and the highest consultant in the industry. It's really a success!

God of promotion

Work is the fire in the heart.

Despite his success, Yuan Yi didn't want to stop and go on working. His wife complained. With our current savings, we can enjoy it for life and have no worries about food and clothing. Why do we work so hard every day?

Yuan Yiping disapprovingly replied:? This is not a question of whether there is food, but a fire burning in my heart. This indomitable fire works in my body. ?

Yuan used his life's practice to write the skills that a great salesperson and an excellent salesperson should possess. He wants to tell these skills to every ordinary person and everyone who is about to succeed. To this end, he delivered speeches all over the world to spread his thoughts.

(2) Work experience

He holds it regularly? Yuan criticized at the meeting? Stick to it for six years and listen to your opinions to review and improve yourself.

He insisted on going to famous temples in Japan every week to listen to the meditation of Yoshida Katsumi and Master Ito Daohai to improve his self-cultivation.

He has detailed and clear questionnaires for each customer and established classified files.

He divided 39 kinds of laughter and practiced hard in front of the mirror. He once used 30 kinds of smiles when dealing with an extremely stubborn guest. His smile was praised by people? A million dollar smile? .

He has strong perseverance and belief. In order to win a big customer, he made persistent efforts to succeed after 70 failed home visits in three years and eight months.

(3) Three Kindness: Social Goodness, Buddha Goodness and Customer Goodness.

In the history of Yuan's struggle, the three good principles, that is, social kindness, Buddha kindness and customer kindness, are most admired by life insurance salesmen.

Yuan is a salesman of Mingzhi Insurance Company. Now, he can become an insurance giant and be honored as? The god of sales promotion? He is not arrogant and impetuous, but humbly thanks the company for its cultivation. Without the company, there would be no him today. Yuan respects the company very much, but he dare not go in the direction of the company at night. so this is it? Social manners? .

Yuan Yisheng's growth process, in addition to his efforts, there are outstanding contributions from Chairman Tian Tian and Director Abe. However, in his heart, he is most grateful to the first teachers, Master Yoshida Katsumi and Master Ito Daohai. Without their words and guidance, maybe Yuan is just a pawn in the promotion! so this is it? Vern. .

Talk about what? Kern? Is to be grateful to the customers who participate. Only by being grateful to every customer can we provide meticulous service to customers. According to Yuan, except for 10% of his income for his own use, the rest was given back to the company and customers.

It is under the guidance of these three principles that Yuan has made so many achievements. Promotion is a lonely road, and it is far more supercilious and cold-shouldered than other industries. However, the unique Yuan walked this thorny road with his sweat, diligence, tenacity and patience, created a world miracle, and became the admiration of all? The god of sales promotion? . This spirit is worth learning and admiring by all future generations!

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